The Philippines’ Bohol Island in the spotlight at ITB Berlin 2024
The Philippines is promoting its new tagline “Love the Philippines” at ITB Berlin this year as well as the island of Bohol, the country’s first UNESCO Geopark.
The Philippines experienced a strong year in tourism in 2023 as the country welcomed 5.45 million foreign visitors. The country has set its sights on 7.7 million international visitors this year.
The Philippines is exhibiting with a total of 31 tourism partners this year – one of its biggest delegations ever, led by Tourism Minister Maria Esperanza Cristina Frasco. Co-exhibitors include agencies from all parts of the country, hotels and resorts of all categories as well as state institutions. They are presenting the diversity of nature, culture and adventures that the Philippines is offering to travellers, with several cultural performances for visitors throughout the show.
The island of Bohol is in the spotlight on the Philippines’ stand, home to the unique Chocolate Hills, the cute tarsier macis, beautiful sandy beaches and diving area. Bohol is the country’s first UNESCO Geopark, and the geological identity of the island was formed over the course of 150 million years, with traces of its past to be found in the limestone with its karst structures and a 6,000-year old reef; a true paradise for snorkellers and divers.
Tourism is becoming more and more important as an economic sector for the island, with a clear focus on sustainable tourism, in which the preservation of natural resources and the needs of the local population take central stage.
