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THE KEY TRENDS SHAPING THE GLOBAL TOURISM INDUSTRY
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G20 2025, “an historic moment for South Africa”

Hosting the 2025 G20 in South Africa will provide additional momentum to the country’s tourism sector says South Africa’s Minister of Tourism Patricia de Lille. South Africa is one of the world’s…
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Poland continues to attract large numbers of German visitors

Germany remains a top market for Poland says Marcin Plachno, head of the Polish National Tourism Office in Berlin. Leisure, sports, soft adventure, and city breaks are the main drivers attracting German…
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The Philippines comes out in force at ITB Berlin 2025 with its biggest private sector contingent delegation

At a colourful cocktail hosted by the Tourism Promotions Board (TPB), Chief Operating Officer Maria Margarita Montemayor Nograles told ITB Berlin News why she feels so pleased to be back at ITB…
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Final day at ITB Berlin 2025: The journey continues

Good morning everyone, and welcome to the third and final day of ITB Berlin 2025! The past two days have been a whirlwind of meetings, discoveries, and discussions, but the show isn’t…
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The wild Vjosa River embodies Albania’s untamed beauty

Albania is strengthening its positioning as an adventure and nature destination The country is a paradise for nature lovers, especially along the iconic Vjosa River with its pristine waters. Bikers and hikers…
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ITB Americas: A new hemisphere for the ITB family

Following the announcement of ITB’s expansion with the launch of ITB Americas yesterday, ITB Berlin News spoke with David Ruetz, Senior Vice Presidt, Messe Berlin, about the strategy behind this new show…
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Authentic experiences and warm hospitality in Oman

Heritage inns and local food take travellers on an unforgettable journey into the real heart of Oman Oman is known for its diverse landscapes and warm hospitality, steeped in tradition and 5000-year-old…
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Travel remains a top priority for Germans

According to Norbert Fiebig, President of the German Travel Association (DRV), who shared current trends in the German travel market at the ITB Berlin opening press conference, travelling remains in high demand.…
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“We’re always looking for interesting new destinations”

ITB Berlin offers buyers a chance to stay abreast of travel trends and find new offerings for their clients ITB Berlin News caught up with Mariia Pliakova of Ukranian tour operator, ITravel,…
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Trip.com, embracing AI and driving loyalty through better user experiences

In an exclusive interview with ITB Berlin News, Trip.com’s Chief Operating Officer, Schubert Lou, outlines how AI is transforming the way travellers book and manage their trips Trip.com’s AI-powered travel assistant, TripGenie,…
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“We have solutions for every aspect of payments”

In an exclusive interview, Robert Del Greco, Senior Account Executive – Global Strategic Travel Partnerships, and Maria Mehtani, Vertical Lead US Enterprise Sales – Travel, Hospitality, Media & Entertainment, shared insights into…
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Asia-Pacific records highest tourist arrivals progression in 2024

With a 33% jump in total international arrivals, Asia-Pacific became the world’s fastest growing tourism market last year. In 2025, Asia-Pacific tourism should finally put behind its pandemic years. Last year, over…
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Asia shows a strong presence across three halls at ITB Berlin

Asia has traditionally been hosted in Halls 26 and 5.2 at ITB Berlin and this is continuing in 2025. Large Asian nations, including China, Japan, Korea, Indonesia, Malaysia, the Philippines, Thailand, Vietnam…
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Sarawak, a food, nature and culture odyssey in Borneo

Sarawak, one of the two Malaysian federal states on Borneo Island is heaven for food lovers thanks to its blend of cultures shaped by the presence of 34 ethnic groups. From forest…
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“Visit Malaysia Year 2026”: A global invitation for unforgettable experiences

Datuk Manoharan Periasamy, Director General of Tourism Malaysia, spoke with ITB Berlin News about the “Visit Malaysia Year 2026” (VM2026) campaign and how travellers are being inspired to experience longer and more…
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“Amazing Thailand Grand Tourism and Sports Year 2025” launched in Europe at ITB Berlin

Thailand remains a top destination in Asia with over 35 million international arrivals in 2024 and US$53 billion in revenue. It is further capitalising on its tourism success with its “Amazing Thailand…
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MATTA showcases Malaysia’s varied tourism offer at ITB Berlin 2025

The Malaysian Association of Tour and Travel Agents (MATTA) is partnering with other Malaysian tourism institutions at ITB Berlin 2025. Vice President Inbound & Domestic, Ganneesh Ramaa, explains how he perceives the…
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Bangkok Airways soars to new heights with strong growth in 2024

Bangkok Airways President and CEO, Puttipong Prasarttong-Osoth, hopes 2025 will be another great year for business Thailand regional premium carrier, Bangkok Airways, enjoyed a strong year in 2024 as the airline reaped…
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Trip.com Group builds on its European foothold

ITB Berlin News sat down with Andy Washington, General Manager for Europe at Trip.com Group, to discuss the central role of Europe within the brand’s global expansion plans. What is Trip.com’s group’s main…
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South Africa: Tapping into new sustainable experiences

At a press conference hosted by South Africa Tourism during the first day of ITB Berlin, CEO Nombulelo Guliwe, and Kaula Nyilenda, Managing Executive of Tourism Development & Marketing at South African…