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Switch Asia to Green
ADVERTORIAL Sustainability best practices and challenges from Thailand, Bhutan, Laos and Kyrgyzstan will be presented at a special seminar jointly organised with PATA and Travelife supported by the EU Switch Asia programme at ITB Berlin…
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Thursday 7 March 2024: TODAY’S HIGHLIGHTS
Today is the last day of ITB Berlin 2024, and your last chance to fit in as many conferences, round tables and events as possible! Explore our handpicked list of what’s on…
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Malaysia’s authenticity of destinations on display at ITB Berlin
Dr Yasmeen Yasim, the Deputy Secretary-General (Tourism) at the Ministry of Tourism, Arts and Culture Malaysia, explains why nature and authenticity are the core of the Malaysian tourism strategy. You are present…
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Sabah, Malaysia is balancing tourism and preservation at ITB Berlin 2024
Christina Liew, Minister of Tourism, Culture and Environment of Sabah, Malaysia, stresses that the State of Sabah is increasingly aware of the need to balance the development of tourism and the preservation…
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Jordan’s push for cultural sustainability at ITB Berlin 2024
At Jordan’s presentation on Tuesday on the Lighthouse Stage in Hall 4.1, Hakim Tamimi Marino, Head of Adventure Tourism at the Jordan Tourism Board, explained that the country’s sustainability initiatives extend far…
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Turkish Airlines Business Lounge honours UEFA Champions League
Turkish Airlines is at ITB Berlin 2024 with big news, as the company has unveiled a new themed display in its Business Lounge in Istanbul featuring items used by world-famous football stars…
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ITB Berlin gives “a comprehensive overview of the current state of the industry”
ITB Berlin News spoke with Sandra Hofherr, Product Manager for Scandinavia and the Azores at German tour operator Wolters Rundreisen GmbH, about how the importance of ITB Berlin for the industry and…
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“Germans continue to have a strong desire to travel”
In an exclusive interview with ITB Berlin News, Norbert Fiebig, President of the German travel association, Deutscher Reiseverband (DRV), talks German market travel trends and affirms that his fellow nationals have maintained…
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The buyer experience at ITB Berlin
Jenny Oberhaus, Contracting Manager, Hotelbeds, HBX Group gave ITB Berlin News insight into her experience at the show and predictions for the future of the industry With almost 20 years’ of ITB…
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Europe, the world’s top tourism destination in 2023
Europe accounted for 54.5% of all international tourist arrivals in 2023 according to UN Tourism. The continent welcomed 700.4 million foreign arrivals, only 5.7% below the numbers of 2019. Within the continent,…
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Eight halls dedicated to Europe at ITB Berlin 2024
Europe is present in 8 halls at ITB Berlin 2024, reflecting the popularity of the continent as a tourist destination. In Hall 8.2, the focus is on Cultural Tourism and Belgium. Eastern…
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Serbian tourism expected to take a “quantum leap” with EXPO 2027
ITB Berlin News spoke with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, about how the country’s tourism efforts are paying off and Serbia’s preparations for EXPO 2027. How…
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Italy unveils diverse regional attractions at ITB Berlin 2024
ADVERTORIAL Europe is Italy’s largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy’s international…
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Italian tourism aspires to even greater heights
Italy boasts a considerable presence at ITB Berlin this year with some 200 exhibitors, comprising 15 regions, as well as large companies such as ITA and Trenitalia. Speaking at the ENIT press…
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A bright future ahead for sports tourism
Sports tourism, one of the industry’s fastest-growing segments, offers enormous potential. As UN Tourism Secretary-General Zurab Pololikashvili noted at ITB Berlin’s opening ceremony, the sports tourism sector is beginning to take off…
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“We take pride in offering visitors the chance to engage deeply with our local communities”
Makram Al-Queisi, Jordan’s Minister of Tourism and Antiquities, spoke to ITB Berlin News about what makes Jordan tourism different from other destinations Makram Al-Queisi outlined Jordan’s efforts to become a year-round destination…
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Malaysia unveils a world of unique eco-cultural adventures at ITB Berlin 2024
Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year, spotlighting the nation’s vast and varied niche tourism offers. This comes on the heels of an impressive…
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Malaysian state Selangor targets an influx of seven million tourists by the end of next year
ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the “Visit Selangor Year 2025” initiative What makes Selangor stand out on the market? Selangor boasts a vast…
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Costa Rica Pioneers in Offsetting Tourists’ Carbon Footprint
Costa Rica has created one of the world’s most successful schemes to offset tourists’ carbon footprint when visiting the country Costa Rica is recognised worldwide for its tourism development model based on…
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Daytrip presents the latest chapter in its global expansion at ITB Berlin
Daytrip continues to extend its private door-to-door car transfer service, closing a $10M Series B round of funding and expanding into India The global travel platform, Daytrip, which allows travelers to book…
