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Chile at ITB Berlin 2024: “nature, rich culture and commitment to sustainability”
Chile has a strong presence at ITB Berlin this year with a total of 24 partners including 5 accommodation providers, 16 inbound agencies, 2 cruise operators and 1 car rental company. For…
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Italy showcases enhanced nature tourism offer at ITB Berlin 2024
ADVERTORIAL As ENIT CEO Ivana Jelinic highlighted in her exclusive interview with ITB Berlin News yesterday, nature is playing an increasingly important role in Italy’s tourism offering, as more visitors opt for…
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South Africa: Starry nights in star-rated hotels
ADVERTORIAL At ITB Berlin this year, South Africa is highlighting affordable luxury thanks to the excellent value for the price of its accommodation offers. Three new luxury accommodation options are now offering…
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Healing hospitality: Ensana’s integrated health spa experience
ADVERTORIAL Ensana, one of Europe’s leading health spa hotel brands with a collection of 28 hotels, has developed a unique integrated health concept that combines natural healing resources with current medical expertise…
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PLAY: Keeping it simple with an extra smile on board
“Iceland continues to be the safest destination – volcano eruptions have not disrupted any flights or travel in the past 13 years” PLAY is a new Icelandic low-cost airline operating flights between…
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Why tree planting is so popular across the tourism industry
In a notable move towards sustainability, ITB Berlin News has established a partnership with Click A Tree, a prominent initiative in reforestation and environmental conservation This collaboration signifies ITB Berlin News’ commitment…
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Jordan’s historic sites take travellers back in time
Jordan is highlighting its millennial heritage at ITB Berlin 2024, giving visitors to the show a sneak peak of the extraordinary history the destination has to offer. Many sites remain incredibly well…
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There is a surprise in store for visitors to Jordan’s adventure stand at ITB Berlin this year
Jordan Tourism Board’s Adventure Tourism Department is holding an exciting competition and raffle on its stand with prizes worth up to 150 euros! This event promises an immersive experience for all adventure…
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Cendyn launches its AI-powered Revenue Growth Package at ITB Berlin
Cendyn continues to provide hoteliers with the necessary tools to achieve strategic commercial growth with its Revenue Growth Package
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Defining the world of travel together
By Deborah Rothe, Director ITB Berlin Good morning and welcome to ITB Berlin 2024! I’m Deborah Rothe, the show’s Director, and I’m thrilled to share with you today’s exciting lineup of events…
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TUESDAY 5 MARCH 2024: TODAY’S HIGHLIGHTS
As ITB Berlin kicks off in full force, what does today have in store in terms of educational and networking possibilities across the various stages and stands? Here’s our selection of some…
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A rich programme of events for Albania at ITB Berlin 2024
ADVERTORIAL Albania is an increasingly popular destination in the international tourism arena. Last year, foreign tourist arrivals surpassed the 10-million mark for the first time according to official data from the Ministry…
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Vanuatu showcases festivities and wonders at ITB Berlin 2024
At this year’s ITB Berlin, Vanuatu is unveiling its calendar for 2024, spotlighting cultural festivities, sports competitions, and opportunities for natural exploration. This Pacific destination is celebrating its cultural diversity and picturesque…
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Kazakhstan: Gastronomy and adventure in the spotlight at ITB Berlin 2024
Kazakhstan is presenting a wide tourism offer at ITB Berlin this year, from traditional gastronomy to adventure tourism. In Astana, for example, travellers can dine at the famour Qazaq Gourmet restaurant, recognised…
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Unlocking the future: Google gives insight into generative AI’s impact
This afternoon, Dr Stefan Ebener, Head of Customer Engineering at Google, is giving a session “How GenAI is Changing the Digital World” in Hall 7.1a on the Orange Stage. This talk will…
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Peru wows visitors at ITB Berlin 2024
Peru is launching its new international advertising campaign “Peru Wow” on the German-speaking market at ITB Berlin 2024. The destination is showcasing its natural and cultural diversity in the three regions of…
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ITB Berlin 2024 opening press conference
Insights and developments at the forefront of the global travel industry ITB Berlin 2024’s opening press conference set the stage for what promises to be an engaging and insightful event. The conference…
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“We are experiencing a new vision of tourism”
ITB Berlin News spoke with ENIT CEO Ivana Jelinic in an exclusive interview about how Italy is adapting to travellers’ new expectations Ivana Jelinic discussed the steps being taken by the tourism…
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Get to know Taiwan better over a cup of tea at ITB Berlin 2024
ADVERTORIAL Taiwan Tourism Administration is bringing its traditional tea culture to ITB Berlin this year as an invitation to the European travel industry. Over the three days of the travel show, numerous…
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Qantas unveils non-stop Paris-Perth service from summer 2024
Western Australia and its capital Perth will soon be a step closer to Europe. A new non-stop flight between Paris and Perth will take off on July 12 with Qantas. The 17-hour…
