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Spain at ITB China 2025: Slow tourism and hidden gems
ITB China News sat down with María Llinares, Tourism Counsellor at the…
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“It’s about creating mutual understanding”
ITB China News caught up with ENIT President Alessandra Priante as she…
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马耳他发力中国定制游市场 航空扩容激活地中海新体验
随着中国出境游市场向个性化、深度化转型，地中海岛国马耳他正加速布局定制旅游赛道，吸引力持续上升。2024年第三季度以来，中国赴马耳他游客咨询量同比增长逾15%，社交媒体热度显著攀升。 为响应市场需求，多家航空公司加速扩展马耳他航线布局：卡塔尔航空将于2025年7月起重启多哈—马耳他直飞航班（每周四班），阿联酋航空、波兰航空等也同步优化联程中转服务。马耳他旅游局CEO卡洛·米卡列夫表示：“航空网络扩容是我们开拓中国市场的关键一步，预计2026年中国游客将实现大幅增长。” 马耳他旅游局大中华区市场经理武笑龙补充：“我们正打造‘虽小却充满活力’的目的地形象，聚焦慢游、文化体验、航空+邮轮等复合型产品，迎接中国游客探索独特地中海风情。” 展台 C02
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Diriyah: A historic gateway to Saudi Arabia
As Saudi Arabia makes a name for itself in global tourism, Chinese…
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Abu Dhabi welcomes Chinese tourists with culture and iconic attractions
Visa-free entry, a new Disney park and immersive cultural experiences position Abu…
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Malaysia Airlines: A bridge to Asia and beyond — now closer to China
Malaysia Airlines, the national carrier of Malaysia, is expanding its appeal to…
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Sarawak: A living connection on display at ITB China 2025
Malaysia’s largest state and gateway to Borneo blends ancient rainforests, rich cultural…
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BESarawak: Redefining MICE tourism through legacy impact
Sarawak, located on the Malaysian side of Borneo, is gaining recognition as…
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Serbia courts Chinese travellers at ITB China 2025
ITB China News caught up with Marija Labović, Acting Director National Tourism…
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Hokkaido shines the spotlight on adventure travel
Hokkaido, Japan’s northernmost island, is showcasing its growing appeal as an adventure…
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Sabah: Wild landscapes and living heritage at ITB China 2025
As Malaysia takes centre stage as the Official Partner Destination of ITB…
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The Islands of Tahiti: More than a beach destination
Mr David Sun, Director of Marketing for Tahiti Tourism China, spoke to…
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约旦旅游局计划通过建立生态旅游联盟拓展该国旅游市场。
软文推广 约旦旅游局（JTB）局长阿卜杜勒·拉扎克·阿拉比亚特博士于5 月14日宣布，约旦旅游局 从传统旅游转向建立生态旅游联盟，旨 在为旅游体验带来新的视角。 在约旦政府通信部的每周新闻发 布会上，阿拉比亚特博士强调了 约旦旅游市场目前面临的挑战， 特别是由于当前的地区冲突，导 致游客数量显著减少，特别是来 自美国和欧洲的游客。 他指出，尽管2024年第一季度游客数量仅下降了百分之五，收入约为12亿美元，但行业从业者受到的影响相当巨大。…
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Sarawak, the gateway to Borneo
Sarawak, Malaysia’s largest state, is positioning itself as the premier entry point…
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The historic treasures and striking landscapes of Veneto
Celebrating this year Marco Polo, Venice may be its centrepiece, but the…
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Nicaragua to showcase safe and expanding tourism offer at ITB China 2024
Nicaragua will be presenting its varied tourism offer at ITB China this…
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Discovering Cardiff’s urban highlights
Cardiff, marked by its breathtaking coastal landscapes and historic castles, is a…
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Tahiti tourism highlights sustainable vision and diverse offerings at ITB China
Fāri’ira’a Manihini (FM27) Initiative and the rich tapestry of Tahitian experiences take…
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Maldives & ITB China 2023: Forging a union to revolutionise the travel industry
In what is shaping up to be a transformative alliance in the…
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Welcome back to NYC: The revival of Chinese group travel to the US
The resurgence of group tours from China to the US indicates notable…
