Tahiti tourism highlights sustainable vision and diverse offerings at ITB China

Fāri’ira’a Manihini (FM27) Initiative and the rich tapestry of Tahitian experiences take centre stage

At ITB China this year, Tahiti Tourism showcases its commitment to sustainable and inclusive tourism through the Fāri’ira’a Manihini (FM27) campaign, while also inviting attendees to explore the multifaceted attractions of Tahiti and its islands.

Tahiti’s tourist board is making waves at ITB China, not just with its innovative Fāri’ira’a Manihini (FM27) campaign but also by showcasing the diverse tourism experiences the islands have to offer. Jean-Marc Mocellin, the Chief Executive of Tahiti Tourism, emphasises the importance of sustainable and quality-driven tourism, setting sights on attracting 280,000 tourists by 2027. This initiative, born from collaboration with the local community and tourism stakeholders, aims to strike a balance between preserving Tahiti’s natural and cultural heritage while ensuring economic growth for its residents.

To illustrate the ethos behind the campaign, a dual video series has been launched. The first, “On the Road to Inclusive and Sustainable Tourism in Tahiti and Its Islands,” provides insights from industry professionals on the FM27 approach. The second, animated by the character Hina, offers an educational perspective, spotlighting the various benefits of the FM27 initiatives across economic, cultural, and environmental dimensions.

However, the Fāri’ira’a Manihini (FM27) campaign is just one facet of Tahiti’s presentation at ITB China. Attendees visiting their exhibition space will not only gain insights into this sustainable vision, but also have the opportunity to immerse themselves in the broader tourism offerings of Tahiti and its islands. From pristine beaches to cultural festivals, the islands promise a range of experiences, beckoning travelers to embark on unforgettable journeys.


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