Affordable wellness and luxury: Latvia’s spa traditions
Wellness tourism is gaining in popularity worldwide as travellers increasingly seek to escape the stress of daily life and enjoy breaks that leave them feeling refreshed and rejuvenated. The good news is that wellness and luxury spas, often seen as exclusive indulgences, don’t have to come with a hefty price tag.
Latvia offers affordable luxury with a diverse range of traditional wellness experiences and unique spa rituals. Visitors can enjoy amber massages, soak in beer-filled baths, or relax in open-air water tubs while gazing at the starry sky. These treatments not only promote relaxation and renewal but also enhance health through the use of natural remedies.
ESPA Riga, one of the Baltics’ largest five-star day spa centres, provides luxurious treatments that combine aromatherapy, thalassotherapy, and phytotherapy with ancient and modern healing techniques from around the globe. Guests can also unwind in two pool and sauna areas, an active leisure zone, and a thermal suite.

The Grand Hotel Kempinski Riga, a 19th-century architectural gem, allows guests to experience the historic charm of Latvia’s capital. Its spa services include the Amber Healing Journey and the Latvian Pirts Suite Journey, which is inspired by traditional Latvian bathhouse rituals. The hotel’s Stage22 Bar & Restaurant, recognised as Latvia’s Best Hotel Restaurant in 2024 and featured in the Michelin Guide 2025, completes the experience with exceptional dining.
Ziedlejas wellness resort offers a retreat where nature’s tranquility meets the revitalizing traditions of Latvian sauna rituals. Visitors can reconnect with themselves and the natural environment through guided sauna experiences led by skilled masters, offering deep insight into these time-honoured practices.
These highlights offer just a small glimpse of the wide range of affordable wellness experiences available in Latvia. Visitors to ITB Berlin 2025 can stop by their stand to find out more about the locations, treatments, and packages designed to inspire and rejuvenate.
Hall 18 / Stand 105
Photo: © Reinis Hofmanis