ITB China Conference 2023: Celebrating the future of travel

A pioneering platform where industry leaders and innovators converge

The ITB China Conference 2023 epitomises the dynamism, innovation, and forward momentum of the global travel industry. As we convene here in Shanghai, dive into a world of discussions, insights, and celebrations that will define the next era of travel.

A tapestry of topics: Our curated panels and discussions are designed to cater to a diverse range of interests. Whether you’re intrigued by Destination Marketing, Hotel Tech and Distribution, Business Travel and MICE, or are keen on exploring Themed and Customised Travel, our programme promises enriching insights.

Day 1 highlights:

  • Opening Session & Destination Marketing: We will be looking at the opportunities destination marketing has to offer the industry.
  • Insights from the best: Our speaker lineup boasts industry giants like and Wyndham Hotels & Resorts, offering a blend of visionary thinking and practical strategies tailored for the Chinese market.
  • Embracing the future: Panels will delve into leveraging current platforms and technologies, offering a roadmap for the travel industry’s next chapter.

Day 2 highlights:

  • Celebrating innovation: The ITB China Startup Award is back, spotlighting young entrepreneurs pushing travel boundaries.
  • Themed and customised travel: Dive deep into the nuances of personalised travel experiences and the technology powering them.
  • Hotel tech and distribution: Explore the role of distribution channels in enhancing hotel brand visibility and strategies to improve marketing activities.

Day 3 highlights:

  • Business travel & MICE: From exploring the potential of virtual event platforms to discussions on sustainable business travel, we’re covering it all.

Together in Shanghai: As we gather here, let’s celebrate the spirit of travel, forge new partnerships, and chart the course for a brighter, more connected future.

2023年中国国际旅游博览会:庆祝未来之旅 行业领袖与创新者汇聚的开创性平台


丰富多彩的议题: 我们精心策划的专题和讨论旨在满足各种兴趣。无论您对目的地营销感兴趣,还是热衷于探索主题和定制旅行,我们的项目承诺带来丰富的见解。


庆祝创新: 中国国际旅游博览会创业奖再次回归,聚焦推动旅游界界限的年轻创业者。

来自佼佼者的洞见: 我们的演讲嘉宾阵容拥有温德姆酒店及度假村和途牛网等行业巨头,为中国市场量身定制了富有远见的思维和实用的策略相结合。

拥抱未来: 专题讨论将深入探讨利用新时代平台和技术,为旅游业的下一个篇章提供路线图。


主题和定制旅行: 深入探讨个性化旅行体验的微妙之处以及支撑它们的技术。

酒店技术与分销: 探索分销渠道在增强酒店品牌能见度方面的作用,以及提升营销活动策略的方法。


商务旅行与会展: 从探讨虚拟活动平台的潜力到可持续商务旅行的讨论,我们将全面涵盖。

在上海相聚: 在这里汇聚之际,让我们共同庆祝旅行的精神,建立新伙伴关系,并为更加光明、更加紧密的未来制定航线。

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