A new era in travel: ITB China 2023 partners with Trip.com Group
ITB China has formally declared its strategic alliance with the globally recognised travel service provider, Trip.com Group.
This partnership underlines Trip.com Group’s unwavering commitment to ITB China 2023, as they step up as the Official Travel Service Partner. The alliance is expected to amplify the ITB China experience for all participants. Attendees can anticipate enriched ITB China Conference sessions, infused with Trip.com Group’s latest market insights. Additionally, the ITB China Cruise Night, co-hosted by Trip.com Group on 12th September, promises unparalleled networking avenues.
MS JANE SUN HIGHLIGHTED THE RAPID RECOVERY OF THE GLOBAL TRAVEL AND TOURISM SECTOR AND THE TRANSFORMATIVE ROLE OF ARTIFICIAL INTELLIGENCE (AI).
Ms Jane Sun, CEO of Trip.com Group, shared her perspective on the evolving travel landscape. She highlighted the rapid recovery of the global travel and tourism sector and the transformative role of Artificial Intelligence (AI). Trip.com Group’s investments in state-of-the-art technologies aim to refine the travel journey for its clientele. Ms Sun emphasised the emergence of novel demands and trends, underscoring the need for businesses to remain agile and responsive to shifting customer needs. She expressed optimism for the partnership, envisioning a collective ascent to new industry pinnacles.
In alignment with its global vision, Trip.com Group seeks to intensify its collaborations with international stakeholders, aiming to enhance services for outbound travelers, bolster inbound tourism, and cultivate cultural exchanges between China and the global community.
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Boon Sian Chai, Managing Director and Vice President of Trip.com Group, highlighted the evolving trends in the travel sector. With the resurgence of international travel, Asian travelers’ preferences have shifted. There’s a noticeable inclination towards non-urban destinations, longer stays, and a tech-centric approach led by Gen Z and Gen Y. Trip.com’s data reveals a surge in luxury hotel bookings, with Indonesia and Japan witnessing significant growth. The company has also observed a rising demand for sustainable travel, with a majority of travelers prioritising it. Trip.com’s recent initiatives, like Trip.Best and Trip Moments, cater to these changing dynamics, ensuring a tailored travel experience.
旅行的新时代：ITB China 2023 与 Trip.com Group 合作
ITB China 正式宣布与全球公认的旅行服务提供商 Trip.com Group 建立战略联盟。
该合作标志着 Trip.com Group 对 ITB China 2023 的坚定承诺，他们将成为官方旅行服务合作伙伴。预计这一联盟将增强所有参与者的 ITB China 体验。与会者可以期待丰富的 ITB China 会议环节，融入 Trip.com Group 的最新市场洞察。此外，由 Trip.com Group 共同主持的 ITB China Cruise Night 将于 9 月 12 日举行，承诺提供无与伦比的网络拓展机会。
Trip.com Group 的首席执行官孙洁女士分享了她对不断发展的旅行格局的看法。她强调了全球旅行和旅游部门的快速恢复以及人工智能（AI）的变革作用。Trip.com Group 对尖端技术的投资旨在为其客户完善旅行体验。孙女士强调了新的需求和趋势的出现，强调企业需要保持敏捷并对不断变化的客户需求作出响应。她对合作表示乐观，设想共同攀登到新的行业巅峰。
为了与其全球愿景保持一致，Trip.com Group 寻求加强与国际利益相关者的合作，旨在增强对出境旅行者的服务，促进入境旅游，并培育中国与全球社区之间的文化交流。
