Global travel trends: ITB Berlin & IPK International
After dramatic slump, high chances for a fast recovery of tourism industry
ITB Berlin has published the latest World Travel Monitor findings of IPK International on global travel trends in the year of the pandemic and on travel intentions in 2021.
Following strong growth rates over the past 10 years, the tourism industry, a flagship of the economy, has experienced a dramatic slump and is one of the worst-hit sectors in the year of the pandemic. Globally, outbound travel in 2020 declined by 70%. The losses varied depending on continent and travel segment. Thus, nature-oriented holiday types and trips by car performed significantly better during the pandemic than air travel or city breaks and round trips. Despite the drastic global decline in 2020, the latest survey results give hope for the upcoming year: two-thirds of outbound travellers worldwide intend to travel abroad again in 2021.
Coronavirus led to changes in travel behaviour
The segments worst-hit by the global decline in outbound travel are holiday trips (minus 71%). By comparison, business travel (minus 67%) and other private trips (minus 62%) have not been impacted as badly. In the holiday travel market, round trips and city breaks have suffered above average losses (minus 75%), while beach holidays and nature oriented holidays (minus 53%) have weathered the crisis much better.
As expected, air travel has been particularly hard-hit by the pandemic, where in outbound travel the decline is minus 74% worldwide. By comparison, international travel by car (minus 58%) has fared much better. In accommodation, declines are above average in the hotel industry (minus 73%), while other accommodation types – including private lodgings – have suffered less badly.
High interest in outbound travel in 2021
The results of IPK’s global survey from January of this year give reason for hope, indeed starting with travel in 2021: 62% of international travellers worldwide intend to travel abroad this year. Those not aiming to travel abroad do not indicate financial reasons for this, but with a large majority the infection risk. A combination of vaccines now being available and a high willingness among outbound travellers (90%) to be vaccinated has nullified the main reason for not traveling, meaning that nothing stands in the way of a rapid and widespread recovery of the tourism industry.
62% of international travellers worldwide intend to travel abroad this year
Travel and holiday plans for 2021
When asked about outbound travel plans this year, respondents focus on holiday travel. Compared with pre-pandemic travel, there is above-average interest in visiting friends and family. Interest in business travel is higher among Americans and Asians than among Europeans. In terms of holiday trips abroad in 2021, there is a high level of interest in sun & beach holidays. City breaks rank second among holiday types (first among Asians) and nature-oriented holidays comes third, a considerable rise in popularity compared to before the pandemic. The latest surveys also reflect continuing high interest in air travel abroad and a recovery of the hotel industry appears likely.
Great opportunities for a rapid recovery
The chances for a rapid global recovery of the international tourism industry are very good. Worldwide, there is a strong desire to travel, as evidenced by the travel intentions for 2021. With vaccines now increasingly available, the main reason for not wanting to travel is being nullified. Assuming high percentages of the population are vaccinated quickly around the world, this will contribute to a rapid and comprehensive recovery of global demand for outbound travel. This goal could be reached in 2022, at latest 2023.
Photo: © Yousef Alfuhigi / Unsplash