Contiki, the group travel company, has launched a new brand to reflect its ‘green’ identity while maintaining its reputation for offering fun and social experiences to Millennial and Gen-Z travellers.
The brand refresh was revealed on Tuesday featuring a new look led by a vivid colour of ‘Contiki Green’ to represent the company’s commitment to sustainable travel.
It claims to have realised its ambition to become completely carbon neutral and its new look and feel is said to signify an optimism for the industry.
Contiki chief marketing officer Simon Llanos said the team took time to understand what their travellers want when the so-called ‘new normal’ arrives.
“We thought about our position and how we communicate social travel, something the world has dearly missed,” he added.
“We focussed on the things that are uniquely us – sharing incredible experiences with brilliant people and a sense of fun, humour and community.
“We really feel we’ve bottled this feeling with our lively new brand evolution.”
Contiki hopes to boost its position in youth travel with its new look and feel which is expresses its values.
The company has focused on the “fun, social experiences and sustainability” that the brand has been associated with for 60 years.
Its vivid colour shade, led by Contiki Green, leans into the energy, power and wonder of the feelings the brand creates on trips.
“The evolution firmly places community at the heart of everything we do at Contiki,” Llanos said.
It expresses the emotional excitement of sharing your first travel moments with new friends from across the world.”