Roger Federer stars in tourism promo for Switzerland

Tennis icon Roger Federer has returned to play the role of a tourist guide in a recent promotion for Swiss tourism

“The ride of a lifetime” film sees Roger Federer meet South African comedian Trevor Noah, with them both embarking on the Grand Train Tour of Switzerland, an iconic train tour spanning 1,280 kilometres that circumnavigates through Swiss cities like Lucerne and Zermatt, breezing through UNESCO World Heritage Sites along the way.

The promotional clip is part of the wider “I Need Switzerland” campaign that is promoting tourism to the country and highlighting the nation’s rail travel offerings. 

Travellers to Switzerland can acquire the Swiss Travel Pass, described as an “all-in-one ticket” that works with bus, boat or train. Up to 90 cities and towns are able to be explored, with free admission for over 500 museums. 

“11 large lakes, 4 official languages, 5 UNESCO World Heritage Sites and 1,280 kilometres of magnificent view in between: On the Grand Train Tour of Switzerland, panoramic trains take you to all the highlights and sights in Switzerland, year-round,” says My Switzerland. 

Roger Federer has previously starred as a tour guide in two previous promotional videos. One, named “No Drama,” saw the tennis star cross paths with revered actor Rober De Niro. Another video saw him present Switzerland’s natural beauty to A-list actress Anne Hatheaway.

“With my friend Trevor Noah, I travelled on the Goldenpass Express between Montreux and Interlaken. We took in some truly fantastic views along the way,” Mr Federer said.