Miami Beach has unveiled a new multi-channel marketing campaign, “My Miami Beach, Your Escape,” featuring a selection of photos capturing the lure of Miami Beach shot by local photographers.

Starting this month and running through November, “My Miami Beach, Your Escape” provides an insider’s look at Miami Beach through a collection of images shot by locals chosen through a call for submissions earlier this year.

Images for the “My Miami Beach, Your Escape” campaign were submitted through a social media call for submissions asking local photographers to capture shots that represented their take on Miami Beach. Photography chosen and currently running in the campaign was captured by Gabriela Adian, Patty Villa, Majo Grossi and Michael del Riego, all who provided a unique take on the destination through their own lens.

“Miami Beach is home to a variety of talented artists and photographers and as we collectively work to welcome back our beloved visitors, it was important for us to showcase a selection of authentic work from locals,” says Steve Adkins, Chair of the MBVCA. “The “My Miami Beach, Your Escape” campaign allows us to not only support our city’s businesses, but also our community by featuring their work and connecting with future travellers.”

“I love the colorful sights found in South Beach. It reminds me of the cultural diversity that makes Miami Beach one of the best places to live on earth or vacation at,” said Majo Grossi, a Miami Beach local.

In addition to local photographers, the “My Miami Beach, Your Escape” campaign will feature renowned celebrities and personalities that call Miami Beach home and represent art, food, wellness, culture and the local lifestyle. To keep-up with the “My Miami Beach, Your Escape” campaign and to view the upcoming social videos series featuring local personalities, follow @ExperienceMiamiBeach on Facebook and Instagram and @EMiamiBeach on Twitter.

“Miami Beach is not only a world-renowned destination because of our beaches, hotels and restaurants. What truly makes this destination like no other place in the world is our local community,” notes Grisette Marcos, Executive Director, MBVCA. “This new campaign represents our city through the lens of those that call Miami Beach home and we look forward to sharing their work through this dedicated effort.”

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