Under the motto of Rethink, Regenerate, Restart – Tourism for a Better Normal, the ITB Berlin NOW Convention aims to be source of inspiration for the dawning of a new era in global tourism.

ITB Berlin management have announced that the convention will offer four days full of content, two stages, 150+ sessions, 15+ topic-related tracks and a combination of live and recorded content.

The organisers have given a sneak preview of what’s to come at the event:

ITB Berlin NOW Convention Stage 1
March 9 at 1pm
Future of Hospitality
CEO/Executive interviews with Hyatt, Accor, Deutsche Hospitality and others

March 10 at 1pm
Rethinking Tourism, Luxury and Trends in Hospitality

March 10 at 2pm
Hospitality Post-Corona-Trends: Thoughts Leaders and Pioneers
New lifestyle, workation & longstay, innovations in lifestyle curation etc

March 10 at 5pm
Google Masterclass: Capturing re-emerging Travel Demand using Google’s Tools
How to make your business stand out online – tips and best practices

March 12 at 2:35-2:55pm
Climate Change Measures in the Hospitality Industry
Interview with Madhu Rajesh, CEO Sustainable Hospitality Alliance and Inge Huijbrechts, Global Senior Vice President Responsible Business and Safety & Security, Radisson Hotel Group

ITB Berlin NOW Convention Stage 2
March 10 at 12:25-12:40pm
Business Travel
A perfect match: Business Travel & Serviced Apartments in the new normal

March 12 at 4-7pm
Hospitality Tech Forum

March 12 at 4pm
Hospitality Technology: Key areas in 2021
Keynote and Best Cases with Infor, Dialogshift and others

March 12 at 5pm
The Future of Trust in Hospitality
Panel with Trustyou, Holidaycheck and others

March 12 at 6-7pm
Revenue Management and Payment
Talk and Best Cases

ITB Berlin NOW Convention will also host a broad spectrum of discussions, including the Sustainability and its Best Practice Responsible Tourism Track, dealing with climate change, sustainable recovery, female empowerment, social entrepreneurship, tourism and racism and sustainable authentic indigenous experiences.

The full program of ITB Berlin NOW Convention will be available on in early February.

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