ITB Berlin and ITB Berlin Convention will take place from March 9-12, 2021 as “virtual” edition.

Messe Berlin has announced that in the light of ongoing health and safety concerns, the event will take place in digital form as a purely B2B trade fair & conference, for the second year in a row, after the 2020 event also took place in “virtual” form.

In a statement, David Ruetz, head of ITB Berlin said, “Since 1966, the travel industry has been meeting face to face every year in March in Berlin – many of you know it like the back of your hand, have countless memories of the tourism industry’s annual “class reunion” and benefit from the business relationships established there. That’s why we are keeping our promise right now to remain your No.1 platform for successful business, new and established contacts, inspiration and interaction. Your feedback over the past months has shown us that networking, knowledge exchange and new business are more relevant than ever.” Detailed information on exhibitor packages, trade visitor tickets and sponsorship opportunities with worldwide reach will be available on this website from 16 November.

What industry professionals can look forward to at the virtual ITB Berlin 2021:

# New: Four days of B2B, from Tuesday, 9 March to Friday, 12 March 2021;

# Three key offerings: Content, Business, Networking;

# Customised digital exhibitor packages and sponsoring opportunities.

“Together, we will digitally link what belongs together: business, network, content and yourself, next year in March and beyond,” said Mr Ruetz, adding, “One thing is certain: we will remain loyal to you as the ‘World’s Leading Travel Trade Show’.”

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