ITB China 2023 and Group unite for a transformative travel experience

ITB China, a key player in the Chinese travel industry, is excited to reveal their partnership with the globally recognized Group for the upcoming ITB China event, which will be held from September 12-14, 2023 in Shanghai.

With consistent dedication to improving the travel experience, Group’s collaboration as the Official Travel Service Partner for this event marks a significant step towards the future of the travel sector. The partnership is expected to be a pivotal element in enhancing the event experience for attendees by contributing market insights and innovative ideas during the ITB China Conference sessions.

Leveraging technology for enhanced customer experiences

The industry’s recovery from the impacts of global events is rapidly accelerating, as is illustrated by the creation of numerous travel-related jobs in recent months. Artificial Intelligence (AI) is playing a crucial role in this resurgence, and Group, under the leadership of CEO Ms. Jane Sun, has been making substantial investments in this cutting-edge technology. These advancements aim to redefine the travel experience and meet emerging demands and trends. “It’s important for businesses to build resilience and agility, and adapt to the ever-changing needs of customers,” said Sun. This perspective encapsulates the vision of the partnership and the aspiration to elevate the industry to unprecedented levels.

Cultivating global cooperation for sustainable growth

Beyond embracing technological innovations, Group intends to strengthen its cooperation with international partners to enhance its service to Chinese tourists and outbound travelers. The goal is not just to improve travel services but also to promote inbound tourism as a significant driver for economic growth. This partnership envisions fostering cultural exchanges between China and the rest of the world through reciprocal travel. Ms. Sun and the entire team at Group are looking forward to the collaborative opportunities this partnership will bring and the transformative effects it will have on the global travel industry.

Top image credit: Group

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