Georgia will welcome visitors to ITB Berlin with “infinite hospitality”

The official host country of this year’s show will put Georgia’s love of hospitality on display for the world to see.

Georgia will kick off ITB Berlin with a festive gala at the CityCube Berlin on March 6, attended by some 2500 VIP guests from 180 countries, with performances including traditional and modern elements of Georgian culture, as well as lots of dancing and music.

The country’s programme at ITB Berlin centres around the concept of “Infinite hospitality”, a defining trait of its national identity, which unites Georgians of different generations.

<strong>Georgia will welcome visitors to ITB Berlin with “infinite hospitality”</strong>
Credit: Georgian National Tourism Administration

Head of Georgian National Tourism Administration, Maia Omiadze explains: “We are proud to announce that the country of Georgia will be the official host of this year’s trade show. On top of that, Georgia will kick off the event with a festive gala at the CityCube Berlin.”

 A small country with a huge history, Georgia will share its hospitality culture through its core cultural elements, such as Supra – the feast tradition.

Supra, one of the most illustrative symbols of Georgian culture, brings people together to celebrate and share food and drink, while enjoying each other’s company. The unique visible structure, patterns, and pictographs of Georgian Supra tableware represent a unique form of storytelling.

<strong>Georgia will welcome visitors to ITB Berlin with “infinite hospitality”</strong>
Credit: Georgian National Tourism Administration

Ms Omiadze said: “We want to make it clear to our guests that Georgian culture values and cherishes the presence of guests, as they are seen as gift from God.

“These sentiments have been deeply ingrained in Georgian culture for centuries and continue to be upheld today.”

Visit Georgia at ITB Berlin 2023: HUB 27 / Stand 201

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