Georgia and ITB Berlin have agreed a wide-ranging partnership that will span three successive years. Within this framework, Georgia and the World’s Leading Travel Trade Show have signed a partnership for 2021, 2022 and 2023.

At ITB Berlin NOW 2021, Georgia will be the Digital Adventure & Sustainability Partner; in 2022, the country will be ITB Berlin’s Official Cultural Destination; and it will be Official Partner Country at the 2023 event.

“Georgia spans a cultural bridge between Europe and Asia and is an absolutely fascinating country, whose wide-ranging tourism attractions awaken the pioneering spirit in travellers in all kinds of ways,” said David Ruetz, Head of ITB Berlin, adding, “We are delighted that Georgia has entered into such a long-term partnership with us. As a result I am sure we will be able to host our guests with an exceptionally large platform.”

Medea Janiashvili, the acting head of Georgia’s National Tourism Administration, says that even in these times, during and after the COVID-19 pandemic, ITB Berlin continues to be the tourism industry’s most important global platform.

“This three-year partnership will massively help to draw attention to our hospitable country among visitors all over the world,” Ms Janiashvili said.

Georgia is prominently represented as an exhibitor with its own brand card at ITB Berlin NOW 2021 and is also presenting itself at this year’s ITB Berlin NOW Convention. 

On Thursday, March 11, Georgian Living Culture: From Peaks to the Black Sea Coast will give insights on the country’s living culture, expressed by such elements as its breath-taking landscapes, biodiversity, cuisine, ancient winemaking traditions and local hospitality.

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