During the pandemic, the use of smart technologies in the tourism industry has risen sharply. Exhibitors will present the latest innovations and digital solutions at ITB Berlin NOW.

Numerous technological solutions such as Chatbots have helped deal with the high volume of cancellations and re-bookings. At ITB Berlin NOW, the Travel Technology segment will thus provide an overview of fascinating developments, useful innovations and the latest surveys. The new format START UP NOW is where the World’s Leading Travel Trade Show will let successful start-ups have their say and share valuable experiences and tips. 

At the ITB Berlin NOW Convention, the CEOs of leading international organisations will offer their views on the future of travel technology. And themed virtual cafés, which are open all day, are where users can meet new contacts.

More than 100 tech companies have already registered for this virtual edition. Among those represented on their own Brand Card this year are Amadeus, bd4travel, Cendyn and Sabre. 

Companies offering tech solutions for the hotel industry include Apaleo, Cloudbeds, Duetto, HQplus, hotelbird, Infor, Oracle and Suitepad. Among those taking part for the first time are Travelledger, Kaptio, MeTripping and Unififi.

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