CARNIVAL CRUISE LINE KICKS OFF 2023 WITH GLITZY NEW YEAR’S EVE BALL
Carnival Cruise Line is welcoming in 2023 in style as the official sponsor of the iconic Times Square New Year’s Eve Ball.
Company president Christine Duffy will light the famous ball in the square to welcome in the New Year. The company is also serving as the countdown clock sponsor for “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” on ABC.
Duffy will be on hand, along with Carnival Cruise Line partner and renowned chef Emeril Lagasse, to flip the giant switch that will light the famous New Year’s Eve Ball and invite everyone celebrating in New York and watching from home to “Choose Fun Together”. This is also the theme of Carnival’s 2023 advertising campaign that can be seen throughout Times Square. Guests across Carnival’s fleet will have their own fun – in much warmer conditions – as they also celebrate the new year by getting a head start on choosing fun together with family and friends.
“As we head into 2023, we have even more reasons to celebrate and so it’s appropriate that America’s cruise line be part of America’s most iconic New Year’s celebration,” Duffy said. “We’ve got two new ships joining the fleet next year, including the start of year-round service from New York in June on Carnival Venezia, which will offer our upcoming Carnival Fun Italian Style experience, and then we’ll end the year with Carnival Jubilee arriving in Galveston.”
Leading up to the midnight countdown, Duffy will join the Times Square New Year’s Eve host on the Countdown Stage around 10pm to share details about what guests sailing from New York can expect on the stunning Carnival Venezia, which will homeport at the Manhattan Cruise Terminal just a few blocks from Times Square and offer a wide range of sailing options.
Carnival Cruise Line debuting ‘Choose Fun Together’ campaign
Setting a tone of togetherness in the new year, Times Square’s massive billboards will showcase the new Carnival campaign – Choose Fun Together. The campaign underscores Carnival’s appeal across any age group by showcasing various ways guests can choose fun, and find something of interest to everyone, whether sailing with family or a group of friends.
After first debuting the campaign on Christmas Day, the New Year’s Eve integration will serve as the Choose Fun Together message’s largest national launching point. The new Carnival Cruise Line campaign will continue to be seen across both Carnival-owned channels and advertising placements throughout 2023 – from social media posts on TikTok and Instagram to commercial spots on national streaming and broadcast television. to all other media placements like audio, outdoor, paid social and additional digital extensions.
