The travel market in the LGBT+ tourism segment will once again be putting its open, tolerant and diverse character on display at the virtual edition of ITB Berlin NOW.

From March 9-12, popular programme features, expert discussions and networking events with providers from around the globe will be taking place for the first time on the virtual platform of the World’s Leading Travel Trade Show. 

In the LGBT+ Tourism Track at the virtual ITB Berlin NOW Convention, all Thursday afternoon will be devoted to gay/lesbian travel, a first for this event.

Leading experts will present their latest findings and among other things will examine the impact of the coronavirus pandemic on a market which before the crisis was one of the fastest-growing in the international tourism industry. 

This year’s LGBT+ Leadership Summit meanwhile will look at how working and living conditions in the LGBT+ community can be improved.

Visitors can make use of the virtual Brand Cards and LGBT+ Café with its Meeting Corners in order to network and exchange views and ideas for the future.

This year, at the traditional GAY ITB Party by TomOnTour, international guests will make a virtual appearance at the Happy Hour and be able to follow the live presentation of the ITB LGBT+ Pioneer Award 2021. 

Italy is this year’s Presenting Partner of the LGBT+ Tourism segment. The Italian National Tourist Board (ENIT) will be represented with a number of partners active on the LGBT+ tourism market.

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