ARGENTINA’S TOURISM AGENCY TO FOCUS ITS 2023 CAMPAIGN ON SUSTAINABILITY AND THE COUNTRY’S NATURAL LANDSCAPES
Argentina’s National Institute of Tourism Promotion (INPROTUR) is looking to promote sustainable tourism as well as the country’s vast, natural landscapes on a global scale in 2023.
Argentina will be concentrating on promoting nature tourism and sustainability in 2023, according to Ricardo Sosa, Executive Secretary at INPROTUR. The country particularly wants to highlight travel programs during the so-called “shoulder seasons” and foster immersive nature experiences.
A trump card of this programme is ‘La Ruta Natura’ or The Natural Route. This is the first comprehensive programme for the development and promotion of nature tourism in Argentina. Its main objective is to consolidate Argentina as a world-class destination, promoting a tourism culture based on nature preservation for both domestic travellers and foreign tourists and accompanying the development of territories and communities to ensure responsible tourism.
17 circuits for La Ruta Natural
By intertwining the natural attractions and experiences of each region with its cultural, historical, recreational or gastronomic attractions, La Ruta Natural (The Natural Route) seeks to enhance lesser-known circuits and destinations, articulate consolidated destinations with emerging destinations in integrated circuits and improve the territorial and seasonal distribution of tourism activity.
One of the main tools to work with the promotion and dissemination of La Ruta Natural is a dedicated new website launched by the Ministry of Tourism and Sports in cooperation with INPROTUR. The site invites travellers, tourism agencies as well as national and foreign operators to discover the attractions on offer.
With the launch of La Ruta Natural programme, the government and INPROTUR are proposing 17 different detailed tours around the country. That includes 150 destinations and 50 experiences that help tourists explore the country in a more sustainable, natural way.
The 17 circuits are “The Patagonian Steppe”, “The Puna Route”, “The Route of Valleys, Gorges and Yungas”, “The Gran Chaco Route”, ” The Littoral and Great Rivers Route”, “The Ibera Route”, “The Atlantic Rainforest”, “The Delta Route”, “The Route of the Pampas and Atlantic Coast”, “The Central Mountains”, “The Route of the Deserts and Volcanoes”, “The High Andes Route”, “The Andean Patagonia”, “The Route of the Patagonic Sea”, “The Southern Patagonia Route”, “The end of the World Route”and “The Route of Antarctica”. Bird watching, encounter with animals, astronomical tourism, adventure, paleontological tourism are some of the proposed activities of La Ruta Natura.
Click here for a video of La Ruta Natura.
Reinventing seasonality
In the north of Argentina, the focus is on “glamping”, the more sophisticated and luxurious version of camping; Immersing travellers in an exceptional natural landscape is one of the ideas. As an example, a glamping site is due to open near to Iguazu Falls and Jujuy in 2023.
Promoting travel during the shoulder seasons is a priority for the Argentinian government. Spreading the tourist season all year round is also part of the strategy to promote a more sustainable Argentina. INPROTUR will for example showcase the famous ski resort destination of Bariloche outside the winter season. Other destinations with a particular focus will be the country’s 11 UNESCO World Heritage Sites as well as gastronomy.
Argentina has also indicated that in the last six months, the country welcomed half of the total number of tourists of the year 2019. Focusing more on the exceptional nature offered by the destination as well as good sustainable practices will contribute to speed tourism recovery in 2023.
