BERLIN TRAVEL FESTIVAL 2022 RETURNS AFTER 3-YEAR COVID HIATUS
The Berlin Travel Festival (BTF) 2022 closed its doors on November 27, marking its return after a three-year break due to Covid.
Under the theme “Rediscover the world”, organisers of the event shed light on how ways of travelling has changed in a post-covid world.
From November 25-27, 2022, Berlin’s most unique travel and lifestyle festival returned to the halls of Messe Berlin. After three years of absence, the event reinvented itself with a brand new format. The Berlin Travel Festival, which is exclusively dedicated to consumers, was part of a unique leisure trade fair alliance consisting of the BTF but also of Boot & Fun Berlin, Angelwelt Berlin, Auto Camping Caravan and Transportetage. Through this merger, organisers succeeded in creating an even larger experience and information forum for consumers. For the consumers, the benefit was to only pay one ticket to access the five events.
The Berlin Travel Festival was endorsed by ITB Berlin. In the course of its strategic reorientation by focusing only on B2B visitors from 2023, ITB Berlin threw its support at the plan to turn the Berlin Travel Festival into the new home for weekend visitors of ITB Berlin in the future.
Managers of the BTF felt a duty to carry on the tradition of the ITB Visitor Weekend. They were convinced that the show was able to offer even more experiences and information thanks to the new leisure alliance with the four other shows.
Ecological and social responsability at the core of the Berlin Travel Festival
Representing a new generation of travellers, the Berlin Travel Festival focuses on innovative, sustainable concepts and advocates for a better shared future. Ecological and social responsibility are more than ever at the heart of the festival’s philosophy.
However, for the 2022 edition, organisers, exhibitors and speakers wanted to explore how travel has changed from before the pandemic outbreak and the war in Ukraine. Some 80 participants were recorded at the event, most of them being from Europe. However, Georgia (ITB Berlin’s partner country), Jordan and the Seychelles were also part of the event.
According to BTF management, drastic global changes have not only altered people’s view of the world, but cherished habits and routines have become obsolete.
No matter how and where we go, every trip feels a bit like rediscovering the world. We learned that even the smallest micro adventures are enormously important for our inner balance, but also had to realise that “wanderlust” (especially this idea of a very far-away desire for travelling) can only occur in the “real world”.
Bernd Neff, founder of the Berlin Travel Festival: “The Berlin Travel Festival 2022 will take place on a new date, at a new location and with new neighbours. We are overjoyed by this merger to create an even greater experience and information forum for our community. We are embarking on this adventure and committing to this year’s motto. We want to present ways and methods how to Rediscover the world at the travel festival.”
In addition to the large number of exhibitors, the centre piece of the festival was once again an extensive programme on stage including numerous workshops as well as travel lectures. Culture surfer, professional weekender or family trip – there was inspiration for every kind of travel and traveller during the three days of the Berlin Travel Festival.