Uganda Tourism to host POATE – Pearl of Africa Travel Exhibition from April 26 to 29, 2023
The Uganda Tourism Board was present at this year’s ITB Berlin with its new destination brand, “Explore Uganda, the Pearl of Africa” that showcases the African nation.
Following the brand launch and presence at ITB Berlin last month, the destination is now gearing up to host POATE – Pearl of Africa Travel Exhibition from April 26 to 29, 2023.
Uganda’s tourism marketing and regulatory agency has drawn upon the destination’s global reputation as an adventurous locale with a wealthy biodiversity. Uganda’s president, H.E Yoweri Kaguta Museveni, while presenting the new brand, highlighted that “Uganda is a unique country as its location right at the Equator influences great weather all year round. The terrain of Uganda is unique and it is not by accident that the River Nile starts here. Uganda is the roof of Africa.”
The new brand video – Explore Uganda, The Pearl of Africa”, received last year’s the Grand Prix and two times a Gold award winner by the International Tourism Film Festival Africa.
The film, premiered by Uganda Tourism Board is an invitation to the world to explore the beauty of the Pearl of Africa highlighting Uganda’s uniqueness through the rare, precious and beautiful adventures it offers.
The International Tourism Film Festival (ITFF) Africa Awards are part of the world’s leading film festivals and the only one in Africa with other circuits such as the New York Film Festival (USA), Cannes Film Festival in France, Terres Travel Festival in Tortosa, Spain and Amorgos Tourism Film Festival in Greece.
Uganda Tourism Board Chief Executive Officer Lilly Ajarova said, “It is an honour and our pleasure to receive these awards. Besides being a great motivation to our sector, we shall leverage the recognition to maintain high standards for ourselves in terms of sustainability, quality and experience.”
The film, which is now part of Uganda’s refreshed destination brand identity seeks to increase arrivals in the destination.
UTB is also working with all stakeholders to rebuild and restart the sector as the global tourism and travel industry resumes. No wonder that Uganda is hosting a travel exhibition using its new brand “Perl of Africa” under the name POATE – Pearl of Africa Travel Exhibition from April 26 to 29, 2023, set to open excellent networking prospects on the potential that the new brand has to attract travellers.