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2023 DAY 2 NEWS

“Clean data is smart data”: How Cendyn is enhancing hotel and customer experience

Mar 7, 2023 Read: 2 min.
Michael Bennett, Chief Marketing Officer at Cendyn, spoke to ITB News at the show, offering key insights into how his company is helping push the hospitality industry forward, and what that means for the customer experience. How can hotels guarantee a personalised experience while using the most innovative technology like artificial intelligence and machine learning?Artificial…
2023 DAY 2

A long list of reasons why it MUST be the Philippines

Mar 7, 2023 Read: 2 min.
The Philippines remains one of the most complete tropical destinations in the world and is present at ITB Berlin with 26 exhibitors ADVERTORIAL With 7,641 islands and no two alike, the Philippines has every ingredient to seduce visitors with palm-fringed beaches, lush green rice terraces, tropical rain forests and exciting metropolises. Shared experiences with local…
2023 DAY 2 EXCLUSIVE INTERVIEW

Jordan presents rich mix of culture and adventure after successful year for tourism industry

Mar 7, 2023 Read: 4 min.
The Jordan Tourism Board is expecting an even stronger year for its tourism industry in 2023 The newly appointed Minister of Tourism and Antiquities, H.E. Makram Mustafa A. Queisi, explains how Jordan's new campaign "Kingdom of Time" has successfully repositioned the country as a year-round destination. How is Jordan's tourism industry performing in the first…
2023 ASIA DAY 2 REGIONAL SPOTLIGHT

Malaysia warms travellers’ souls at ITB Berlin 2023 with hospitality and world class experiences

Mar 7, 2023 Read: 4 min.
H.E. Datuk Mohd Zamri bin Mat Zain, Deputy Secretary General (Tourism), Ministry of Tourism, Arts & Culture (MOTAC), talks about the return of Malaysia to the international tourism stage in an exclusive interview Tourism Malaysia is presenting its new advertising campaign "The Soul of Malaysia" at ITB Berlin 2023. How has the Malaysian tourism industry…
2023 ASIA DAY 2

Taiwan brings traditional tea culture to ITB Berlin while meeting the European travel industry

Mar 7, 2023 Read: < 1 min.
Taiwan is back at ITB Berlin with more than 10 representatives, including travel agencies, airlines and cultural exhibitions. The Taiwan Tourism Bureau invited the country's renowned artist Lee Wen-Cheng to help design the ITB Taiwan Pavilion as a hospitable and warm Taiwanese tea house. Through the arrangement of Taiwan's ancient maps, wooden furniture, tea cabinets,…
2023 DAY 2 NEWS

Georgia delivers dazzling performance at ITB Berlin 2023 Opening Gala

Mar 7, 2023 Read: 2 min.
The Georgian Prime Minister kicked off the world’s largest travel trade show followed by a sensational ceremony of traditional dance and music at the CityCube Berlin on Monday Under the heading "Infinite Georgian culture - from the beginnings of viniculture to modern avant-garde art", people attending the ITB Opening Gala were taken on a journey…
2023 DAY 2 NEWS

Qatar Airways is expanding to France while adding more flights to Germany and Asia

Mar 7, 2023 Read: < 1 min.
Qatar Airways is boosting flights to Europe starting this summer, particularly to and from France with the addition of Lyon and Toulouse. Qatar Airways traditional press conference at ITB Berlin was an opportunity for the airline's CEO Akbar Al Baker to highlight the carrier's expansion plans: 7 new destinations, 11 resumptions and increased frequencies in…
2023 DAY 2 NEWS

Industry VIPs open ITB Berlin with official opening tour

Mar 7, 2023 Read: 2 min.
Personalities from both the tourism and political spheres came together during the ITB Berlin Opening Tour yesterday morning. After kicking off the show at Official Host Country Georgia's booth in Hub27, they walked through the halls of Messe Berlin, welcoming exhibitors to the world's biggest travel trade show. The political sphere was represented by the…
2023 DAY 2 NEWS

Costa Rica connects ITB Berlin visitors with nature

Mar 7, 2023 Read: 2 min.
ADVERTORIAL Mariana Garita, CST Coordinator at the Costa Rica Tourism Board talks about the vital role of nature in promoting Costa Rica's tourism industry in an exclusive interview with ITB Berlin News Can we have an overview of how Costa Rica's tourism industry performed in 2022?2022 has been a great year for us. We reached…
2023 DAY 2 NEWS

South Africa, a wildlife experience to remember

Mar 7, 2023 Read: 2 min.
ADVERTORIAL "Untamed Wilderness" is the best way to describe South Africa's rich nature and wildlife tourism offering. South Africa immediately conjures images of lions, rhinos and elephants walking through incredible landscapes. With leopards and buffaloes, they make up the so-called "Big Five", and with whales and sharks, they are often referred to as the "Big…
2023 DAY 2 NEWS

Tourism Malaysia is officially open for business

Mar 7, 2023 Read: < 1 min.
Visitors of ITB Berlin 2023 are invited to explore the Malaysia Pavilion after a ribbon cutting ceremony yesterday morning, in presence of Deputy Secretary General (Tourism) of the Ministry of Tourism, Arts & Culture (MOTAC) – Datuk Mohd Zamri bin Mat Zain. Some 40 Malaysian co-exhibitors are presenting their latest travel products at the booth.…
2023 CSR DAY 2

Wonder Reef, a new attraction in Queensland for divers… and marine life

Mar 7, 2023 Read: < 1 min.
Queensland, Tourism and Events, is back at ITB Berlin with a brand new attraction for divers, which also contributes to the preservation of marine species. The Wonder Reef on the Gold Coast is fusing art, science and engineering design for experienced divers. The buoyant reef, soaring a staggering 22 metres above the sea floor, is covered in…
2023 DAY 2 NEWS

Zanzibar paves way towards sustainability with pioneering declaration

Mar 7, 2023 Read: 2 min.
The island destination comes to ITB Berlin 2023 with a reinforced commitment to Sustainable Tourism President of the Revolutionary Government of Zanzibar, H.E. Dr Hussein A. Mwinyi has endorsed the state's new Sustainable Tourism Declaration which sets out five areas of commitment for its first year. The agreement aims to take action and actively collaborate…
2023 DAY 2 NEWS

Georgia bursts with flavours at ITB Berlin 2023

Mar 7, 2023 Read: 2 min.
The Official Host country of ITB Berlin 2023 is putting its gastronomy and culinary heritage on display for the world to taste ADVERTORIAL There are number of daily activities including culinary and gastronomy masterclasses taking place at the Georgian stand in hub27. Georgia's diverse history and geography is reflected in the flavours and products of…
2023 DAY 2 NEWS

ETC confirms return of long-haul travel to Europe

Mar 7, 2023 Read: 2 min.
During the ITB Media Monday on March 6, the European Travel Commission (ETC) highlighted the rebound of long-haul markets to Europe. Particularly from the United States, according to ETC President Luis Araujo Europe expects a full recovery of its long haul markets by 2024. Europe remains one of the most dynamic tourism markets in the…
2023 DAY 2 NEWS

WTTC announces next stage of Hotel Sustainability Basics initiative at ITB Berlin 2023

Mar 7, 2023 Read: 2 min.
The World Travel & Tourism Council (WTTC) shared the news at its ITB Berlin press conference on Monday For Julia Simpson, WTTC President & CEO, the Basics initiative will allow accommodation providers of all sizes to start their sustainability journey. Basics, an industry-wide initiative, was first launched at WTTC’s Global Summit in Manilla last year.…
2023 CONVENTION DAY 2

Expectations for intuitive, easy-to-use apps should drive B2B innovations

Mar 7, 2023 Read: 2 min.
Catherine Logan, Regional VP EMEA and APAC, Global Business Travel Association (GBTA), speaks about the new trends shaping business travel ahead of today's ITB Berlin Convention conference "Business Travel Is Back. So Where Do We Go From Here?" How has the business travel segment performed in 2022?In 2021, business travel recovery proceeded at a more cautionary pace…
2023 CONVENTION DAY 2

Experimentation, innovation and agility are key ingredients for future

Mar 7, 2023 Read: 2 min.
Prof. Dr. Clemens Fuest, President of the ifo Institute – Leibniz Institute for Economic Research at the University of Munich, was speaking at the ITB Berlin Convention Future Track Prof. Dr. Fuest discusses the impact of the economy on the tourism industry and how companies in the sector can react in an exclusive interview with…
2023 DAY 2 TRADE TALK

Luxury is being defined by exclusive experiences

Mar 7, 2023 Read: 2 min.
Steffen Boehnke, Director airtours, TUI Deutschland, and ITB Buyers Circle member, explains how exclusivity and luxury are on the rise He discusses what kind of luxury products are the most appealing and why safety remains a key concern in an exclusive interview with ITB Berlin News. Can you tell us more about your sphere of…
2023 DAY 2 TRADE TALK

Culture, health and conquering North America: the future of spa towns 

Mar 7, 2023 Read: 3 min.
Ancient thermal towns have helped shape the tourism industry as we know it today. Now, wellbeing and medical tourism trends are making spa towns more relevant than ever Simone Zagrodnik, Executive Director of the European Historic Thermal Towns Association, shares all in an eye-opening interview with ITB Berlin News on the past, present and future…

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