ITB Berlin News:



The success story explained

David Ruetz, head of ITB Berlin NOW, looks back at the 2021 edition of the show The highest expectations of the organisers have been fulfilled, with excellent results for all aspects of…

Face-to-face with Dr Martin Buck – SVP, Travel & Logistics, Messe Berlin

With its launch of in March 2020, ITB underlined its role as the World’s Leading Travel Trade Show and created a comprehensive virtual platform. We asked Dr Martin Buck – SVP,…

Close to nature – Sweden named N°1 Sustainable Destination

Exclusive Interview: Susanne Andersson – Interim CEO – Visit Sweden Sweden has just been named as “Number 1 Sustainable Destination in the world” by Euromonitor International. We asked Visit Sweden’s Interim CEO…

Elite travel trends

Luxury hospitality sector grows in importance The luxury travel industry has emerged as one of the fastest growing sectors to contribute significantly to global economic growth and development. Growth in disposable income…