TOURISM IN
TRANSITION

HOW INDUSTRY LEADERS, DATA, AND INNOVATION ARE RESHAPING TRAVEL'S IMPACT
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A summer cool down in Oman

From verdant landscapes and shady river gorges to snorkelling, golfing and kitesurfing, Oman offers summer travellers a variety of refreshing activities ITB Berlin 2025 attendees who may have thought Oman was too…
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Saudi Arabia cruise world takes off with Aroya Cruises and Jabal AlSabaya Island

Saudi Arabia has the goal of becoming a new destination for cruises. At ITB Berlin 2025, Aroya Cruises and Jabal AlSabaya Island are leading the Kingdom’s achievements in the cruise sector. Aroya…
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Diriyah at ITB Berlin 2025: Where heritage meets modern luxury

Diriyah, the birthplace of the Kingdom of Saudi Arabia and the original home of the Al Saud royal family, is a unique destination that combines cultural and historical experiences with the modern…
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Saudi Arabia ramps up its calendar of sports events

ITB Berlin News caught up with the Saudi Tourism Authority’s CEO Fahd Hamidaddin to find out how Saudi is developing its sports tourism sector with an increasing number of international events Key…
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Saudi at ITB Berlin 2025: A journey like no other

Saudi is once again surprising visitors at ITB Berlin by offering its blend of tradition, heritage and hospitality At the show this year, visitors can immerse themselves in one of the world’s…
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South African Tourism & SMEs workshop

South African Tourism, the national tourism authority, together with 15 SMEs are showcasing their offerings at ITB Berlin. A dedicated workshop tailored specifically for South African SMEs will provide key partners, including…
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“Our strength is the diversity of the destination”

ITB Berlin News spoke with Kenya Cabinet Secretary in the Ministry of Tourism and Wildlife, Hon. Rebecca Miano, who discussed Kenya’s tourism growth and highlighted the main topics Kenya is presenting at…
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East Africa in the spotlight at ITB Berlin 2025 as a single tourism destination

For the first time, the East African Community is showcasing the region as a single tourism destination at ITB Berlin 2025 under the brand “Visit East Africa—Feel the Vibe”. ITB Berlin has…
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Where to go in Berlin

From Odesa to Berlin, European painting from the 16th to the 19th century Many of Berlin’s cultural highlights this spring celebrate the world just as ITB Berlin does. At the Gemäldegalerie gallery…
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“We take pride in offering visitors the chance to engage deeply with our local communities”

Makram Al-Queisi, Jordan’s Minister of Tourism and Antiquities, spoke to ITB Berlin News about what makes Jordan tourism different from other destinations Makram Al-Queisi outlined Jordan’s efforts to become a year-round destination…
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Malaysia unveils a world of unique eco-cultural adventures at ITB Berlin 2024

Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year, spotlighting the nation’s vast and varied niche tourism offers. This comes on the heels of an impressive…
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Malaysian state Selangor targets an influx of seven million tourists by the end of next year

ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the “Visit Selangor Year 2025” initiative What makes Selangor stand out on the market? Selangor boasts a vast…
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Costa Rica Pioneers in Offsetting Tourists’ Carbon Footprint

Costa Rica has created one of the world’s most successful schemes to offset tourists’ carbon footprint when visiting the country Costa Rica is recognised worldwide for its tourism development model based on…
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Daytrip presents the latest chapter in its global expansion at ITB Berlin

Daytrip continues to extend its private door-to-door car transfer service, closing a $10M Series B round of funding and expanding into India The global travel platform, Daytrip, which allows travelers to book…
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India’s incredible tourism offer on display at ITB Berlin 2024

India is back at ITB Berlin this year with strong tourism growth behind it. Last year, foreign tourist arrivals surged by 64%, reaching 9.24 million arrivals compared to 6.44 million the year…
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“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year’s ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions Zanzibar is an archipelago with two main islands,…
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Kenya presents sports as a gateway to greater understanding at ITB Berlin 2024

Kenya beats to the rhythm of all the sports on offer in the country, in particular athletics and golf Kenya encourages us to think of the world of sport as a giant…
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Hotel Investment: CASHA member Don Genaro resort in Curaçao up for sale

The Don Genaro Apartments, a small holiday resort in a very beautiful and quiet location on the Caribbean island of Curaçao is for sale. Don Genaro has been successfully run as a…
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Embracing the future of innovation and technology

Good morning, and welcome to Day 2 of ITB Berlin 2024! As your show director, it’s my pleasure to guide you through another exciting day filled with opportunities, insights, and unforgettable experiences…
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//DAY2 // : TODAY’S HIGHLIGHTS

Wednesday 6 March 2024 On this second day of ITB Berlin, which conferences, events and talks should be at the top of your list? Here’s our selection of some of the must-attend…