Terengganu eager to attract European visitors to its less explored shores

ADVERTORIAL

The state on Malaysia’s East coast is showcasing a wide range of tourism products at ITB Berlin through its campaign Beautiful Terengganu, from its stunning islands and beaches to its rich cultural legacies.

This diverse offering has attracted many international visitors to the coastal state, present at the Tourism Malaysia stand at ITB Berlin 2023. Represented under the ‘Beautiful Terengganu’ brand, Tourism Terengganu is in Berlin to further expand its European network.

Terengganu state governors were joined by a group of local industry players for a B2B session with European tourism professionals as an opportunity to grow its promotional network, explains the Honourable Chairman for Terengganu State Tourism, Culture, and Information Technology, Ariffin bin Deraman.

“Our unique selling points include the stunning islands and beaches as well as the rich cultural legacies that prove to be attracting many travellers from abroad, especially from Europe and China,” Mr Deraman comments.

With an abundance of attractions, Terengganu offers a glimpse into its unique blend of local traditions, rich culture and heritage combined with serene nature and warm people. While local delicacies and traditional dishes have brought travellers down a path of endless gastronomic adventures filled with an exciting array of flavours.

The state boasts a 244km stretch of coastline with pristine white sandy beaches, swaying palms trees, rustic fishing villages, spectacular lakes, waterfalls, and picturesque islands.

Lake Kenyir is the largest man-made lake with 340 islands and numerous waterfalls, offering exhilarating outdoor adventures and a haven for freshwater anglers. With its four island-hopping attractions, “Kelah” fish and elephant sanctuaries, Lake Kenyir has always had a competitive edge as a preferred eco destination in the region offering the best of nature’s exotic flora and fauna.

Hall 26 / Stand 115