March 2, 2023

Explorer Journeys gives expert insight into cruise sector boom and lure of luxury

Travellers are looking for “once in a lifetime” itineraries packed with unique experiences, says Michael Ungerer, CEO of Explora Journeys by Explorer Journeys, who will be participating in the panel discussion “Luxury Cruises in the Context of Crises and Inflation” at the ITB Berlin Convention today at 2pm.

The luxury brand has seen an increase in demand for cruise holidays, with more young people attracted to the luxury cruise sector. Mr Ungerer tells ITB Berlin what’s steering the change.

How has the luxury cruise industry performed over the past year?
Despite the pandemic, the luxury cruise sector has grown by 120% from an annual passenger capacity of approximately 325,000 in 2012 to 720,000 in 2022. We have also seen the age profile change, with more younger people being attracted to the luxury cruise sector. Beyond 2022, the market is anticipated to rise at a considerable rate between 2022 and 2028.

What are the main challenges facing the luxury cruise segment?
Ultimately the challenge for the industry is to reduce its reliance on fossil fuels and adapt to new innovative technologies once they become available.

Can you tell us about your new ship Explora I?
Explora I offers 461 ocean-front suites, penthouses and residences designed to be ‘Homes at Sea’ for its guests, all with private terraces, six vibrant restaurants, 12 bars and lounges, chef’s kitchen, four swimming pools, outdoor decks with private cabanas, wellness facilities, and refined entertainment.

What are the key innovations which market participants can leverage to boost their offering?
Ultra-luxury offerings, locally inspired culinary creations, new destinations, integrated wellness, a slower pace of travel and sustainability are all trends we have seen become more important to travellers. Guests want more bespoke and personalised experiences that allow them to relax and unwind, but also encounter life-enriching moments.

Hall 25, Stand 123

Panel Discussion:
Luxury Cruises in the Context of Crises and Inflation

2:00 – 3:00 pm
Location: Hall 7.1b Blue Stage