Sarajevo bridges past and present, East and West
Sarajevo, the capital of Bosnia and Herzegovina, is steadily emerging as a destination that blends cultural depth with a lively, modern atmosphere.
Often described as the meeting point of East and West, Sarajevo blends centuries of influences that can be seen and experienced through its architecture, cuisine, and daily life.
In the historic old town of Baščaršija, visitors can wander through Ottoman-era streets lined with traditional crafts and local food spots. Steps away, Austro-Hungarian buildings reveal another layer of Sarajevo’s fascinating identity. The city’s role in major historical events also adds opportunity for meaningful educational experiences.
Surrounded by mountains such as Bjelašnica, Igman, and Trebević, Sarajevo provides a range of year-round outdoor activities alongside its growing calendar of cultural, sports and business events.
With its special connection to Chinese visitors through the film Walter Defends Sarajevo, the city continues to shape its international appeal, offering warm hospitality, affordability and urban charm.
Stand B07
萨拉热窝：在东西交汇中串联历史与当下
波斯尼亚和黑塞哥维那首都萨拉热窝，正逐步成为兼具深厚文化底蕴与现代城市活力的旅游目的地。
被誉为“东西方交汇之城”的萨拉热窝，融合了数百年的多元文化影响，这种交融体现在城市建筑、饮食文化以及日常生活的方方面面。
在历史悠久的老城巴什查尔希亚（Baščaršija），游客可以漫步于奥斯曼时期街巷之间，沿途分布着传统手工艺作坊与地道美食店铺。咫尺之遥，奥匈帝国时期建筑呈现出另一重历史风貌，进一步丰富了城市的层次感。此外，萨拉热窝在多项重要历史事件中的独特地位，也为开展文化与历史研学提供了丰富内容。
被比耶拉什尼察山（Bjelašnica）、伊格曼山（Igman）和特雷贝维奇山（Trebević）环绕，萨拉热窝不仅拥有丰富的四季户外活动资源，也在持续完善文化、体育及商务活动布局。
凭借电影《瓦尔特保卫萨拉热窝》（Walter Defends Sarajevo）在中国观众中的深远影响，这座城市与中国游客之间形成了独特的情感连接。依托友好的待客之道、相对亲民的消费水平以及富有魅力的城市氛围，萨拉热窝正持续提升其国际吸引力。
