Vision
for Change

Uganda’s award-winning new campaign 

“Explore Uganda: The Pearl of Africa” is a new campaign that celebrates diverse natural sights and the spirit of adventure Inspired by the country’s rich natural landscapes and intangible air of adventure, the new campaign was recently developed by the Uganda Tourism Board to rebound the country’s tourism offerings in a post-pandemic world. “Uganda is…

Kenya presents diverse tourism offering with 45 co-exhibitors at ITB Berlin 2023

Safaris, city tours and bespoke honeymoon trips are just a slice of what the coastal country had to offer under the 'Magical Kenya' brand. There are plenty of compelling reasons why visitors should make Kenya their next travel destination. As a country that offers visitors a kaleidoscope of natural wonders and unique flora and fauna,…

ITB Berlin: the platform for the future of the travel industry 

ITB Berlin News spoke with Deborah Rothe, Exhibition Director at ITB Berlin, on the last day of the 2023 show in an exclusive interview Ms Rothe shared her thoughts on the event and the directions she believed the industry would be taking in the future. ITB Berlin is back in person after three years. How…

Malaysia targets 23.5 million international tourist arrivals by 2025

H.E. Datuk Mohd Azmri bin Mat Zain, Deputy Secretary General for Tourism expressed satisfaction over business at ITB Berlin 2023 and announced ambitious goals for the future. It has been a successful year at ITB Berlin for the Malaysian delegation. Over 40 exhibitors were under the umbrella of the Malaysia Tourism and Promotion Board, while…

Ecuador promotes itself as unique sustainable oasis

The country's Tourism Minister Niels Olsen was bursting with enthusiasm as he led a tour of the Ecuador stand followed by an exclusive interview with ITB Berlin News. The politician spoke about the diversity of Ecuador's tourism sector which can be divided into four different regions, all represented by 30 co-exhibitors at the trade show.…

Easy access and great air connectivity: How to travel to Georgia from Europe and the world

Travellers wanting to discover Georgia can benefit from the many international flights allowing for easy and hustle-free travel to ITB Berlin 2023's official host country ADVERTORIAL A wide offer of air routes allow for easy access not only to Georgia's capital city Tbilisi but also to Kutaisi and Batumi. More than 50 international routes link…

Tourism improving the quality of life for Costa Ricans

Tourism is the number one economic activity in Costa Rica, and for William RodrĂ­guez, Minister of Tourism, the sooner the tourism industry gets back to pre-Covid levels, the better ITB Berlin spoke with William RodrĂ­guez in an exclusive interview at ITB Berlin 2023. How did you find the people at ITB Berlin responded to Costa…

Italy put on a show at ITB Berlin 2023

The Italian National Tourism Board (ENIT) attended the world's biggest travel trade show in Berlin last week with representatives from its leading regions The diversity of Italy's tourism industry was on full display at the Italia stand in Hall 1.2. Over the three days of ITB Berlin, industry experts and professionals from the Italian travel…

Discover one of the world’s most visionary holiday developers “putting people and planet first”

In an exclusive interview with ITB Berlin News, Abdullah AlZahrani of Red Sea Global talks about the pioneering project which is powered by 100% renewable energy The Executive Director of Brand Development and Marketing said the developer was at ITB Berlin 2023 to showcase its two new holiday destinations including The Red Sea, on the…

MSC Group’s Explora Journeys targets travellers with truly transformative travel experiences

Representing the ambition and long-held dream of the MSC Group and the Aponte family to redefine luxury ocean travel for discerning luxury travellers, Explora Journeys was back at ITB Berlin this year to promote its exceptional sea cruises with the idea of creating a unique 'Ocean State of Mind' for its guests. "Today’s discerning traveller…

Can we preserve the world while enjoying it?

In his session at this year's ITB Convention, Professor Hans Joachim Schellnhuber outlined how the travel industry can tackle climate change and other major challenges.  Professor Hans Joachim Schellnhuber, Founder and Director Emeritus at the Potsdam Institute for Climate Impact Research and Founder and Managing Director of Bauhaus Erde, returned to ITB Berlin to reveal…

Smart partnerships at the centre of ITB Berlin

The Case Studies: Smart partnerships event on day two of ITB Berlin 2023 spotlighted two dynamic duos, both showing how collaboration can take business to the next level.  The event featured two presentations, starting with Alex Grant, Founder and Head of Hotel Solutions at Travel Curious, and Pierre Mazurier, Associate Director of Sales at Hyatt,…

CSR at ITB Berlin 2023: Transforming tourism by integrating human rights

Child protection, equity, economic empowerment and climate justice are key for the sustainable development of tourism The Code ECPAT International, Roundtable Human Rights in Tourism, Studienkreis fĂĽr Tourismus und Entwicklung, and Tourism Watch joined forces to offer their input and present at their shared ITB Berlin 2023 stand and at the ITB Berlin Convention. ITB…

Diversity and Inclusion Track spotlights trailblazers in tourism

An eye-opening panel led by Rika Jean-Francois cast a spotlight on different perspectives regarding diversity and inclusion within the tourism and travel industry  The panel was made up of Keshav Suri, Executive Director at The Lalit Suri Hospitality Group, Carol Hay, Global Tourism Consultant at McKenzie Gayle Limited, Neha Arora, Founder of Planet Abled and…

Sustainability a top priority at ITB Berlin for the Western Balkans

In a milestone presentation which saw the signing of a joint implementation plan between Serbia, Montenegro, and Bosnia and Herzegovina, specialists in sustainable tourism from the Western Balkans offered their insights into promoting and protecting the fast-emerging region. The eye-opening presentation was led by Prof. Dr. Claudia C. Broezel, University of Sustainable Development and Faculty…
1 2 Next › Last »