USA, CHINA AND JAPAN TOP MARKETS FOR WELLNESS TOURISM

The Global Wellness Institute (GWI) has launched a new report measuring the wellness economies of 150 nations. The Global Wellness Economy: Country Rankings research is packed with information on national wellness markets from average spend on wellness spend per capita to the market’s contribution to each nation’s overall economy.

The report is a companion to GWI’s recently-released “The Global Wellness Economy: Looking Beyond Covi,” a complete global update on all 11 sectors of the wellness market, which found that the world wellness economy is worth US$4.4 trillion and forecast to reach US$7 trillion by 2025.

“This last year, the GWI generated country-level data for all 11 wellness sectors. So now, for the first time, we can answer the question everyone asks: How big is the total wellness market for each country and who ranks highest?” said Ophelia Yeung, GWI senior researcher. 

It is no surprise the world’s most populous or/and the wealthiest countries spend the most on wellness.

The US is by far the largest market, at $1.2 trillion–nearly double the size of the second-largest market, China, at $683 billion. In fact, the US accounts for 28% of the entire global wellness market, while the top ten markets represent 71% of the world total.

The Top 20 global wellness markets 

US: $1.2 trillion
China: $683 billion
Japan: $304 billion
Germany: $224 billion
UK: $158 billion
France: $133 billion
Canada: $95 billion
South Korea: $94 billion
Italy: $92 billion
Australia: $84 billion
Brazil: $83 billion
India: $78 billion
Russia: $71 billion
Spain: $63 billion
Mexico: $46 billion
Netherlands: $41 billion
Taiwan: $38 billion
Switzerland: $38 billion
Indonesia: $36 billion
Turkey: $35 billion