US technology giant Sabre, has completed the initial phase of its rollout of SynXis Retail Studio, which was created to transform the future of hotel retailing by helping hoteliers enhance the guest experience and diversify revenue streams.

Cordis Hotel & Resorts in Hong Kong has been a pilot customer of SynXis Retail Studio since 2019. Despite the challenges brought about by the pandemic, since the introduction of SynXis Retail Studio. Cordis – the international collection of modern upscale hotels and resorts by Langham Hospitality Group – said it has seen a 53% increase in experiences, a 46% increase in merchandise, and a 35% increase in services sold per room night, as compared to the same period in 2019.

Sabre SynXis Retail Studio
SynXis Retail Studio, the Sabre tool to boost sales in experiences in the hotel industry (Photo: screenshot from Sabre Q2 2022 Earnings Presentation)

The ability to diversify and move beyond the ordinary attribute-based selling is key for hoteliers in today’s challenging market. SynXis Retail Studio, which is the latest solution to be added to the SynXis platform, enables hoteliers to diversify to retail goods, services, experiences, merchandise, policies and more by attribute at the point of distribution. This ability to retail virtually anything results in more opportunities to create additional revenue streams outside the room.

Personalised guest experience

“SynXis Retail Studio is a game-changer,” shared Scott Wilson, president, Sabre Hospitality. “With the development of this revolutionary technology, we seek to re-define the way hoteliers do business and place a greater focus on guest experience. At Sabre, we have been intensively focused on powering a wide array of integrated, efficient, and easy-to-use solutions that help unlock exceptional value and revenue for hoteliers. The results that we have seen through the pilot phase of SynXis Retail Studio show our success in achieving this and mark an important step towards our vision of truly personalised travel.”

SynXis Retail Studio allows hoteliers to offer a customised guest experience through expanded customer choice. Hoteliers can focus on driving incremental revenue by increasing retailing options, while creating a memorable guest experience unique to their brand.

“To succeed in the competitive industry that we face today, it is crucial that hoteliers have the right technology in place to meet customers’ expectations,” said Tom Winrow, VP product management, Sabre Hospitality.

“With SynXis Retail Studio, hoteliers can sell virtually anything. The right combination of ancillaries and services will better position hoteliers to reinforce their brand proposition during the guest booking. SynXis Retail Studio has already supported double-digit revenue increases for our pilot properties, and we are excited to see the benefits for the wider industry as we move beyond the pilot phase,” he highlighted.

SynXis Retail Studio is directly integrated with SynXis Central Reservations and SynXis Booking Engine, and among future functionalities it is expected to offer the opportunity to utilise predictive analytics via machine learning to optimise revenue.

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