Mallorca’s tourism foundation has launched a promotional campaign to boost sports tourism on the island. The campaign is running until November through Discovery network, with Eurosport being the main channel.
Catalina Cladera, President of Council of Mallorca, said that the campaign will be “One more part of the recovery” and will access millions of potential visitors.
“Sports tourism” – cycling, golf and tennis – is the main theme as well as the message that Mallorca is a safe tourist destination. The reach will be Europe-wide – the main markets such as the UK – as well as those in eastern Europe.
The €400,000 campaign is set to reach 2.7 billion viewers from all over the world through the various Discovery channels.
A promotional video featuring Rafael Nadal will be one of the key elements of the campaign, which will also highlight events such as the Cycling Challenge.
François Ribero, Vice-President of Eurosport, said: “70% of our viewers are people who plan to take their vacations in destinations such as Mallorca.”
Ms Cladera stressed that Mallorca is a safe destination and also has all the necessary elements – events, infrastructure, climate – for sport.
“As a tourism segment, sport will be one of the mainstays of recovery,” said Ms Cladera.
The next major sports event on the island is the ATP Mallorca Championships, which runs from June 19-26, one week before Wimbledon.
The renovated grass courts of the Mallorca Lawn Tennis & Country Club, in Santa Ponsa, Calvià, will host the new ATP Mallorca Championships 2021.
“We are pleased to be able to host this event and put Mallorca on the world map for tennis,” said Ms Cladera. “Mallorca is committed to the de-seasonalisation of tourism, as a 365 days of the year tourism destination. This type of product de-seasonalises our tourism and reactivates our economy, as with other sports such as golf and cycling, and now with tennis.”
Xisco Mateu, Director of the Balearic Islands Tourism Strategy Agency, stressed the commitment to sustainable and safe tourism as assets for de-seasonalisation.
“Safe tourism, with very specific health measures, and sustainable tourism will protect the great future of our islands,” said Mateu.
The Major of Calvià, Alfonso Rodríguez, added: “We are convinced about the positive direct and indirect impact the tournament will have on our town as a destination, committed to sport as a fundamental part of the revitalisation of the tourist industry during the mid and low seasons.”
Included in the 2021 grass-court tour, the Mallorca ATP 250 will welcome some of the best players on the circuit, such as Australia’s Nick Kyrgios and Spanish players Feliciano López and Fernando Verdasco.
The renovated courts of the Mallorca Lawn Tennis & Country Club, located in Santa Ponsa (Calvià), will host a total of 28 players in the singles draw and 16 doubles pairs. In addition, the tournament will be the first grass court tennis competition to be held in Spain and the first of its kind to be held at night. Tournament director Toni Nadal announced that 1,500 people are expected to attend the tournament.
Latest advice in Mallorca is that for directed activities in the same room/hall, a maximum of 20 people can participate for low-intensity activities and 15 for high-intensity. These numbers have recently increased from 15 and 10 respectively. The wearing of masks is obligatory and changing room occupancy is 50% of capacity. For static activities, such as weights training, 50% capacity is permitted. For competitions that come under the scope of regional regulation, in covered facilities, 30% capacity to a maximum of 200 people is permitted. In uncovered facilities, 50% capacity to a maximum of 500 is permitted.
For national and international sports competitions, 30% capacity to a maximum of 500 in covered facilities. 50% capacity to a maximum of 1,500 in uncovered facilities is permitted.