PERU PROMOTES TOP SUSTAINABLE DESTINATIONS IN A BID TO BOOST TOURISM
Peru wants the tourism industry to know that the country is becoming increasingly sustainable.
As a result, the country’s promotional campaigns will now focus on its status as a bio-safe destination, its diverse offering to tourists, as well as its outdoor experiences and sustainable practices.
Peru understands that sustainability is a major consideration for post-pandemic travellers looking to minimise their impact on the environment. Choosing a destination is now increasingly based on this aspect.
Which is why Peru is highlighting its sustainable tourism experiences. Promperu selected three destinations that offer sustainable tourism experiences.
The first one is the village of Ollantaytambo which has been recognised as one of the best tourism villages by the World Tourism Organisation (UNWTO).
UNWTO recognition highlights villages that are an outstanding example of how to make tourism a source of opportunities and an engine for sustainable development. In total, more than 170 cities from 75 different countries were nominated.
The Cusco town of Ollantaytambo is one of 44 cities selected to be part of this prestigious list. The village is a model for preserving its cultural and natural richness and originality. Ollantaytambo is at the centre of Cusco province of Urubamba, which is where both world famous archeological sites of Cusco and Machu Picchu are located.
Machu Picchu: first carbon neutral wonder of the world
In addition to the recognised titles of Cultural Heritage of Humanity and one of the seven wonders of the modern world, Machu Picchu now proudly bears the title of the first carbon neutral wonder of the world. Attributed to the sacred site on September 2, 2021, it is a new award that positions Machu Picchu as one of the most important tourist destinations in the world that is at the forefront of environmental sustainability and the fight against the effects of climate change.
Among some of the actions carried out, the installation of the only organic waste treatment plant in Peru is a strong example of how tourism can help regenerate the earth. The pyrolisis plant transforms waste into natural charcoal. In addition, the plant is also linked to a process of reforesting one million trees.
Discovering Peru’s Áreas de Conservación Privada
Many landowners across the country are fervent conservationists and have the opportunity to decide if they want their land to be used to preserve natural resources and promote biodiversity. They can convert their land into a Private Conservation Area (Áreas de
Conservación Privada or ACP), recognised and endorsed by the Peruvian government. Currently, there are around 147 ACP. Loreto, along the Amazon river, has the largest number of these Áreas de Conservación Privada.
The exotic scenery of Loreto region is a special experience. The region is crossed by the Amazon, the world’s longest and mightiest River. The region’s national reserves, Pacaya Samiria and Allpahuayo Mishana, are refuges for an abundance of flora and fauna that will delight nature lovers.
These ACP are instruments that allow the direct intervention of individuals, families, communities, organisations, companies or any private entity with rights over a property, in the conservation of biological diversity.