The southern Italian regions of Puglia and Sicily are looking to connect nature and history with sustainability and inclusiveness with their tourism products

Sicily, healthy and inclusive

In Sicily, nature is a motto to live by, with its active volcanoes and Mediterranean coastline. The region has the cleanest waters and a thousand sandy, pebbled beaches, hidden among its majestic cliffs. The number of Blue Flags rose to 11 in 2022, a certification of the water’s cleanliness and the quality its beach services.

This type of nature encourages a healthier and slower holiday, with many activities including trekking, sailing, diving and snorkelling, horseback riding or cycling. There are also associations offering organised tours of the natural reserves, archaeological sites, baroque towns and of course, Mount Etna.

Sicily is a welcoming place, promoting accessible tourism. For example, there are 130 accessible bathing establishments across the island. The “Mobility Unesco Sustainable Tourism” project has also improved the accessibility of Sicily’s main cultural attractions and UNESCO Heritage Sites.

SeeSicily, a promotional initiative by the Sicilian Region’s Tourism Department, enables tourists to extend their stay on the island thanks to vouchers and discounts. Yet another reason to visit this special part of the world.

Puglia, authenticity at heart

Experience some of Puglia’s most iconic landscapes across the Valle d’Itria. The countryside around the ‘white city’ of Ostuni is dotted with Masserie, rising above oceans of silver-grey olive trees. Sports and wellness are serious matters here, as the pristine countryside and healthy Mediterranean cuisine attract travellers who are eager to discover the unique heel of Italy’s boot.

Originally built as farms, today the typically whitewashed Masserie offer atmospheric holidays in the form of exclusive resorts, spa heavens and rustic Agriturismo (farmsteads). Over the years, Puglia has become a prime destination for those who wish to experience the traditional slow pace of southern life. There are plenty of unique activities to choose from, including practicing yoga in secluded courtyards, indulging in the authentic local cuisine, or attending cooking classes and wine & olive oil tastings. Authenticity is at the heart of Puglia’s tourism experience.

For more news about ENIT and Sicily’s slow tourism offering at ITB, click here or visit the stand of ENIT – Italian National Tourism Board at Hall 1.2 | 107

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