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Italy put on a show at ITB Berlin 2023

The Italian National Tourism Board (ENIT) attended the world's biggest travel trade show in Berlin last week with representatives from its leading regions The diversity of Italy's tourism industry was on full display at the Italia stand in Hall 1.2. Over the three days of ITB Berlin, industry experts and professionals from the Italian travel…

Italy illuminates ITB Berlin 2023 with bustling business piazza

The Italian National Tourist Board (ENIT) made an impressive appearance, representing its 19 regions across a 1,400m2 stand. Innovation, experiences and new products were just some of the highlights put forward by Italy at ITB Berlin 2023. The destination certainly communicated how it has transformed in the past few years with even more new and…

Italy's "recognised magnificence" on full display at ITB Berlin 2023

The Italian National Tourism Board (ENIT) is developing new and sustainable ways of experiencing travel ENIT's new CEO Ivana Jelinic discusses what makes Italy's multifaceted tourism offering so appealing in an exclusive interview with ITB Berlin News. How did the Italian travel and tourism industry perform in 2022-23? Even in a time of hardship our…

HISTORIC TRAIN TREATS VISITORS TO SPECTACULAR ITALIAN COUNTRYSIDE AND HERITAGE

The Il Treno di Dante, connecting Florence and Ravenna through the Tuscan-Romagna Apennines, offers travellers a voyage through rural countryside, artistic cities and Medieval towns

BASILICATA, A MULTICOLOR LAND FOR THE SEARCH OF HAPPINESS

Nature and time must be in harmony with the rhythm of our breathing: this is what we need today, and this is what a holiday, whether long or short, should offer us. Basilicata is an authentic place. In this land, it is possible to abandon yourself in the pleasure of being surprised by the unusual.…

PUGLIA AND SICILY: UNFORGETTABLE AND INCLUSIVE

The southern Italian regions of Puglia and Sicily are looking to connect nature and history with sustainability and inclusiveness with their tourism products Sicily, healthy and inclusive In Sicily, nature is a motto to live by, with its active volcanoes and Mediterranean coastline. The region has the cleanest waters and a thousand sandy, pebbled beaches,…

ABRUZZO, COEXISTING WITH BEARS

The Riserva Monte Genzana in Abruzzo is first "Bear Smart Living Community” in Italy

LOMBARDY AND PIEDMONT, WHERE SUSTAINABLE DISCOVERIES ARE MADE

The regions of Lombardy and Piedmont in Northern Italy have placed sustainability and authenticity at the centre of their diverse tourism offering. Lombardy, the land of trails Cycling, eating local and walking along superb nature trails are all part of the Lombardy and Piémont sustainable experience. Lombardy has more than 4,000 km of cycling routes…

CALABRIA AND MARCHE PROMOTING SLOW TOURISM WITH A PURPOSE

Calabria and Marche are highlighting the benefits of slow tourism as a sustainable means of exploring both regions. Walking and cycling in particular are being touted by both regions to attract visitors. Calabria Straordinaria, from the mountains to the Mediterranean Sea With its four natural parks and its protected natural areas, Calabria is a destination…

ITALY 2023 EVENTS AND BEYOND

It promises to be a thrilling year for those who are planning a visit to Italy

THIS IS ISCHIA

The volcanic island in the Gulf of Naples, Italy, has become famous around the world for its thermal baths and natural springs, as well as its exotic scenery and mineral-rich thermal waters

SUSTAINABILITY IN TOURISM

Italy takes a look at sustainability in numbers ahead of ITB Berlin 2023 The country's national tourism board (ENIT) says creating an effective model for measuring the phenomenon of sustainable tourism will be essential: To support the development of innovative products and services with a reduced impact on the environment To focus on issues linked…

The light footprint of modern consumers

Italy has made sustainability a priority for its travel and tourism industry