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Seychelles unveils new visual brand identity after 15 years

The Seychelles came out with a ‘new identity’ earlier this month which portrays a more modern image, according to Seychelles tourism officials.

The logo with its vibrant colours is said to highlight the Seychelles tourism industry’s dynamism. Created by the Tourism department in the Ministry of Foreign Affairs and Tourism, the logo looks to keep the archipelago abreast of new developments in the world of tourism.

“It was the right time for us to stand out again,” said the Director General of Destination Marketing at Tourism Seychelles, Mrs Bernadette Willemin, with tourism industry stakeholders at L’Escale Resort. Willemin was unveiling the destination’s revamped brand in the presence of the principal secretary for Tourism, Mrs Sherin Francis.

The milestone was marked with a celebration among valued members of the trade, including airline partners, Hoteliers, and DMC representatives.

In her presentation, the Director General for Marketing stated that although very successful on the international market, the Seychelles Island brand, which made its debut in 2006, needed to be given a fresh look and adapt to the growing marketing and digital trends around the world.

Seychelles
Chez Batista Villas, Anse Takamaka, Mahe (Photo: Torsten Dickmann)

A vibrant logo of a bird symbolising freedom

Proudly introducing the new “freedom bird” logo, Mrs Bernadette Willemin gave a brief presentation to the attendees, explaining the evolution of the Seychelles brand with a more modern design, bearing the national colours.

Mrs Willemin also explained that despite its evolution, the essence of the brand was left intact by the team to keep the Seychelles brand recognisable to all its stakeholders. Most of the graphics from the previous logo were therefore preserved and it only took a few months to design.

“Earlier this year, we decided to undertake the re-energising of our brand again with the assistance of the Scotland-based marketing company UNION. The company is already familiar with our brand and its logo. We also felt the need to keep our brand modern to efficiently convey our message in this brave new world of multiple, new digital platforms that did not exist in 2006,” said Mrs Willemin.

For her part, the Principal Secretary for Tourism, Mrs Sherin Francis, briefly expressed her satisfaction with the vibrancy and eloquence of the “new” Tourism Seychelles brand.

“I am confident that this brand revamp, centred around re-energising ourselves as an industry, will show our potential visitors and existing ones our commitment to redefining their experience in Seychelles. With many developments happening in the destination in terms of products and services, we improved our brand to inspire our visitors to choose us when making travel decision.”

From January to August, the Seychelles welcomed 216,777 international visitors. This number is already higher than the whole of 2021.

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