The World of ITB – The Travel Network

The World of ITB

JW MARRIOTT MOVES INTO SPAIN

Marriott International has announced it has signed an agreement to introduce the JW Marriott brand to Madrid. Located in the central Plaza de Canalejas, this will be the first hotel of the luxury brand in Spain.

By Bettina Badon

JW Marriott Madrid’s central location will offer guests an excellent base from which to explore the city’s key cultural attractions including three museums, the Prado, the Thyssen-Bornemisza and the Museo Nacional Centro de Arte Reina Sofia. Next to the hotel, a luxury shopping experience can be found at Galeria Canalejas, offering more than 40 boutiques. The hotel is 20 minutes by car from Madrid-Barajas International Airport.

The hotel’s design will be led by local architects Arvo Arquitectura de Juan, with interiors by the Madrid team at Rockwell Group. Design plans are expected to offer a sense of balance and warmth, inspired by the principles of mindfulness, using natural elements, interesting textures and tactile spaces. The restored property is expected to offer 139-guestrooms which will include two floors of suites, all featuring outdoor terraces. Plans for public spaces include a lobby bar, a distinctive restaurant and wellbeing spaces.

The property will be developed by Millenium Hotels Real Estate as part of their lease agreement with a wholly owned subsidiary of Belagua and is expected to open in 2022.

“We are delighted with the acquisition of this spectacular, historical asset and to announce that it will become part of the iconic JW Marriott brand and the first JW Marriott hotel in Spain,” said Javier Illán, President of Millenium Hotels Real Estate. “This property will perfectly demonstrate Millenium Hotels’ investment focus to acquire incredible properties to become the very best luxury hotels in prime areas of major cities, operated by the finest brands. In this case, the hotel is in an extraordinary location in Plaza de Canalejas, one of the most exclusive areas of Madrid, with an even brighter future ahead as one of the capital’s leisure, cultural, and culinary centres.”

Photo – copyright Marriott International 2021

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