ITB CHINA TO HOST MICE PROCUREMENT CONVENTION
ITB China and China BT MICE have announced that the Business Travel MICE Procurement Convention (BTMPC) will take place at this year’s ITB China Special Edition.
The 10th edition of the Business Travel MICE Procurement Convention will take place on the second day of the ITB China Special Edition, 8 May, 2021, and will feature in-depth discussions on industry practices and new trends that will shape the future of MICE events. China BT MICE is an established digital trade media publication specialising in MICE and Corporate Travel since 2008.
China has the world’s fastest growing MICE and corporate travel market. More than 500 MICE professionals from across the industry are expected to attend the Business Travel MICE Procurement Convention.
The event will include forums on MICE and corporate travel, a dedicated booth area for brand and product launches, matchmaking meetings, and the awards ceremony, The Miracle Workers, which recognise the most successful companies in the MICE industry over the past year.
According to Lenny Jia, Chief Executive and Founder of China BT MICE, “The Business Travel MICE Procurement Convention (BTMPC) is representative of the general trend of ‘micro-crossover’ integration in the current market, contributing to mutual and respective advantages in terms of professional resources while supporting the survival and further development of the MICE industry in the new market environment.”