The jury members of the ITB China Startup Award are looking for the best innovative travel technology ideas for the 2021 competition.

Startup companies which launched their product and business solutions less than three years ago can apply until October 22 for the ITB China Startup Award. This year, the marketplace for China’s travel industry takes place as a hybrid show from November 24-26 in Shanghai, with a virtual extension from November 8 to December 31.

David Axiotis, General Manager of ITB China, said: “In terms of safety travel, smart travel and accelerated digital transformation, technological innovation as such is undoubtedly one of the important drivers to provide impetus for the industry. Tech innovation companies are paying full attention to the ITB China Startup Award again this year, especially when it comes to exploring new products and business solutions that have huge market potential.”

ITB China Startup Award announced by David Axiotis
ITB China Director David Axiotis

The award ceremony will take place on November 25 in the conference area of the Shanghai World Expo Exhibition and Conference Centre and will be live-streamed. 

During eight-minute pitches, the innovators have the opportunity to show how their product will impact the future of the travel industry. The winner, voted by a jury of known industry experts, will receive the ITB China Startup Award and will be awarded a booth for ITB China 2022. 

As part of the pitch, startups will be given the opportunity to present themselves and their innovative ideas to the following well-known industry professionals: Zhou Shiwei, Vice President of Strategic Development at; Lio Chen, Senior Vice President at Jin Jiang Global Innovation Center; Bo Wang, General Manager of IT at BTG Homeinns Hotels Group; Michael Zhu, Vice President of New Century Hotels & Resorts; and Tony Jiang, Co-Founder and Partner at Ocean Link.

Michael Zhu, Vice President of New Century Hotels & Resorts, said: “The innovation of the travel industry needs to adapt to the market, keep pace with the times and often rely on science and technology. I am looking forward to seeing new ideas and products that can inject new life and originality into the industry on the stage of this year’s ITB China Startup Award.”

To apply for the ITB China Startup Award competition, applicants should submit the application materials to More information is available at

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