WYNDHAM SIGNS STRATEGIC NEW PARTNERSHIP WITH ITB CHINA
Wyndham Hotels & Resorts have signed again as the Official Partner Hotel of ITB China 2021. The show is set to take place as a physical event in Shanghai from 24 – 26 Nov 2021, with a virtual extension from 8 Nov to 31 Dec 2021.
With over 8,900 hotels and 21 established brands across nearly 95 countries, Wyndham Hotels & Resorts is one of Asia Pacific’s leading hotel groups and a major player in the region. This year, Wyndham Hotels & Resorts is well set for continued growth with 180 hotels anticipated to open across the region, including over 100 openings within Greater China, across both popular cities and emerging destinations.
The agreement was formally signed on 29 June, by Jane Yang, Senior Director, Commercial, Asia Pacific, Wyndham Hotels & Resorts and David Axiotis, General Manager of Messe Berlin (Shanghai), the organiser of ITB China. The hotel industry giant will have a strong presence on both the physical and digital show floor of ITB China, introducing its brand-new products and innovative services to the industry in one place.
“We are very delighted to continue our strategic partnership with Wyndham Hotels & Resorts,” said Mr Axiotis, adding, “The dynamics and synergies that come from our show has helped forge many mutually beneficial industry partnerships. We believe that the new hybrid format of ITB China 2021 will be the perfect platform for our partners to develop their business and organise marketing campaigns.”
“As the largest B2B show for the travel trade in China, ITB China is an excellent platform for hoteliers to form meaningful connections with travel agencies, convention organisers and corporate clients, said Joon Aun Ooi, President of Wyndham Hotels & Resorts, Asia-Pacific. “We are honoured to be the Official Partner Hotel of ITB China for the third time – a strong testament of our long-standing partnership as well as enduring commitment to China as a key strategic market. We are looking forward to showcasing our diverse and exceptional portfolio of over 1,500 hotels in Asia Pacific to all attending industry stakeholders at the event.”