The organisers of ITB China have announced the launch of the “ITB China Industry MeetUp”: a series of events set to take place in seven major cities in China between September and November 2020.

The announcement was made at an exclusive networking event for industry senior representatives in Shanghai on Wednesday 29 July.

The events are designed to help the industry recover from the economic post-Covid-19 fallout, providing unique opportunities for industry professionals to get updated on latest trends and insights relating to the “new normal”.

The aim is to help travel suppliers to meet and connect face-to-face with members of the exclusive ITB China buyers circle in key cities and regions across China.

Each event will bring together 100+ attendees from leading travel agencies and senior representatives from the industry, such as travel companies and tour operators, OTAs, themed & customised agencies, MICE and corporate associations and companies, DMCs, national tourism organisations and DMOs, hotels and accommodation, travel tech companies as well as transportation service companies.

“More than ever, we need a platform like the ITB China Industry MeetUp in order to bring together representatives from all fields of the industry, to explore new market demands and to develop effective market solutions,” said Lucinda Wang, COO of Shanghai Jinjiang Travel Holding Co., Ltd.

Meanwhile, Tiago Brito, Tourism Director China of Turismo de Portugal said, “It is good to see that preparations for the future opening of outbound tourism from China are already under way. These initiatives from ITB China are a very good example on how to bring all travel trade partners on board in the overall recovery process of the industry.”

The seven stations of the ITB China Industry MeetUp in 2020 will be

·       Shenzhen: 24 September

·       Changsha: 15 October

·       Beijing: 27 October

·       Shenyang: 29 October

·       Chengdu: 10 November

·       Xi’an: 12 November

·       Shanghai: 25 November

The organisers have announced a partnership with Marriott International as the Partner Hotel of the ITB China Industry MeetUp event series. 

“Marriott International, as an ITB global partner, is excited to support the ITB China 2020 Industry Meetup Events across seven key markets in China exclusively,” said Ms. Becky Cao, Vice President, Global Sales Greater China of Marriott International. “We believe that the Industry Meetup offers a great platform for customers from segments including Business Travel, Leisure & MICE to re-connect and explore business opportunities in the new normal. Marriott has always placed an emphasis on health and safety and is committed to providing guests with an environment that aligns with expert protocols. We will actively monitor and evolve our solutions, with continued focus on cleanliness, quality and exemplary service.” 

The events will support international travel industry professionals to meet with potential business partners, coming from China’s key cities and regions. Together with Chinese travel experts, they are going to pick up on new traveler demands and the latest trends of the Chinese travel market and have the opportunity to network with top Chinese buyers and promote their company and products.

Featured workshops at the events will invite industry insiders and experts to discuss the hot topics like “digitalisation of travel marketing”, “safety solutions under the new normal” and”transformation of travel agencies” etc. through keynote speeches, panel discussions and case studies.

Further information on the ITB China Industry MeetUp can be found on:

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