Indonesia shifts focus towards five super priority destinations

The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia (MoTCE) is at ITB 2023 to show off the variety of its tourism offering.

Indonesia shifts focus towards five super priority destinations
Kuta Mandalika Beach, Lombok – West Nusa Tenggara. Copyright :

“The MoTCE supports 64 tourism industry players to join the Indonesia Pavilion. They consist of accommodation service providers (hotels) and Travel Agents/Tour Operators from Indonesia who are not only targeting the German market, but also the global market,” said Minister of Tourism and Creative Economy, Sandiaga Salahudin Uno.

Apart from during the global pandemic, the country has experienced continuous growth in the flow of foreign tourists every year from 2010 to 2019, most of which centred around Bali. Now, the recovery is well under way.

Indonesia shifts focus towards five super priority destinations
Lihaga Island, Likupang – North Sulawesi. Copyright :

But the country is looking to shift the focus towards other priority destinations. The five super priority destinations are Lake Toba in North Sumatra, Borobudur in Central Java, Mandalika in West Nusa Tenggara (NTB), Labuan Bajo in East Nusa Tenggara (NTT), and Likupang in North Sulawesi. The important move is expected to help create equity and economic growth from the tourism sector, outside the Island of the Gods (Bali).

“Therefore, this year the Ministry of Tourism and Creative Economy carries the theme “Visit Wonderful Indonesia 2023 : Explore Our New Destinations” by carrying out promotions for 5 Super Priority Destinations so that they are better known internationally. For the last few years, the Ministry of Tourism and Creative Economy has raised promotions for 5 DSPs which are believed to be able to boost the Indonesian tourism industry in the future which have great potential, uniqueness and tourist attraction, but still need promotional efforts to be developed”, explains Minister Sandiaga Salahudin Uno.

Indonesia’s Mid-term National Development Planning found that 41 percent of Indonesia’s tourism is still based on Bali. This was confirmed by Indonesia’s Central Statistical Bureau or BPS, which shows that Ngurah Rai International Airport in Bali is still the biggest entry point for foreign tourists from year to year.

For more information, visit Indonesia at ITB Berlin, Hall 26A, Stand No. 114.

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