Aman announces janu: a new hotel brand focused on “rekindling the soul”
For more than 30 years Aman’s constellation has stretched from the shores of Phuket to the mountains of Bhutan, and will soon reach the avenues of New York.
Welcome to Janu, the sister brand of Aman – a hotel brand which will “deliver harmony through the dynamic balance of opposites”. While Aman is synonymous with its Sanskrit translation, “peace”, Janu stands for “soul”.
Janu will, says the company’s management in a press release, create environments that “nurture purposeful connection to bring balance to the head and heart and rekindle the soul”.
Under the leadership of Chairman and CEO Vladislav Doronin, the Aman brand now has 32 hotels in 20 countries, nine under construction and a strong pipeline in place.
“The overlap between Aman and its sibling is mutually beneficial,” said Doronin. “Together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again.”