The tourism sector of Ho Chi Minh City in Vietnam, is looking to promote indigenous and local culture in a bid to boost cultural tourism.

Districts across the city have launched new cultural tourism initiatives to engage local audiences and attract tourists too. Over ten local programmes have been launched under the “each district has one tourism product” initiative created by the city’s Department of Tourism at the beginning of 2022.

Nguyen Thi Anh Hoa, director of the Municipal Department of Tourism, said in a statement that the strategy of Ho Chi Minh City is to become a key destination for cultural and historic values, as well as cuisine and the local people.

A cultural tourism initiative named “Visiting Cho Lon to Watch the Lion Dance” was recently launched, with events taking place every month at the city’s Garden Mall. This programme was established by the People’s Committee of district 5.

“Tan Phu – Going is remembering” is another cultural tourism programme, this time organised by the People’s Committee of Tan Phu, an urban district of Ho Chi Minh City. In doing so, Tan Phu has become “one of the destinations with bold indigenous cultural colours”, as put by Vietnam Plus.

The programme features a walking tour of the Phu Tho Hoa tunnel relic site, as well as the Tan Thoi communal house and Ngoc Linh Ginseng Museum.

According to figures provided by the tourism sector, Ho Chi Minh City has 366 destinations for tourists. Said destinations focus mainly centre on four themes, natural tourism; tangible cultural tourism; intangible cultural tourism, and tourism associated with man-made crafts.

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