Visit Finland is working to make travel activities, particularly for MICE sector, more sustainable through its Sustainable Travel Finland programme.

Finnish people have been heavily involved in protecting their environment and nature for a long time. Such a commitment also applies to MICE activities. Responsibility is a mega-trend and has even become an a standard criteria for an increasing number of companies and travellers when choosing destinations.

Visit Finland has come to ITB Asia to promote its Sustainable Travel Finland programme and position the destination as a leader in sustainable tourism. The Sustainable Travel Finland label facilitates tourists’ and event planners’ choices when taking travel decisions.

The label is only awarded to companies and destinations that have undergone the entire Sustainable Travel Finland programme and fulfilled its criteria. The programme includes regular auditing to renew the label, a definitive symbol of commitment towards sustainable practices and principles.

One of the latest companies to join Visit Finland’s Sustainable Travel Finland programme is Messukeskus Helsinki, Expo and Convention Centre. Messukeskus’ goal is to develop its services to become even more responsible and encourage its customers to make environmentally friendly choices.

“The Sustainable Travel Finland label is a sign of valuable and long-term work for sustainable tourism, and we are proud to receive the recognition,” highlights Messukeskus Helsinki management. “The programme brings more tools and a strong partner network to our long-standing responsibility work. It is great to join forces with Visit Finland and other companies in the Sustainable Travel Finland programme to tell our international audience about responsible tourism and events.”

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