The International Congress and Convention Association (ICCA) has announced that it has formalised strategic relationships with the American Society of Association Executives (ASAE) in a bid to enhance access to content and community for the global association ecosystem.

ICCA’s collaboration with ASAE will leverage the strengths of each organisation and help to expand opportunities for engagement and knowledge sharing between global association leaders and the global association meetings community.

The strategic agreement includes two of the largest organisations involved in the MICE field, on a global scale. The ICCA is the global association leader for the international meetings industry.

Since it was established in 1963, the ICCA has represented the world’s top destinations and most experienced suppliers specialised in handling, transporting, and accommodating international meetings and events, and comprises over 1,100 member companies and organisations from almost 100 countries and territories worldwide. It specialises in the international association meetings sector, offering unrivalled data, education, communication channels, and business development and networking opportunities.

ASAE is a membership organisation of more than 48,000 association executives and industry partners representing 7,400 organisations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organisations in more than a dozen association management disciplines, from executive management to finance to technology.

With the support of the ASAE Research Foundation, a separate non-profit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and non-profit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and non-profit community.

ICCA will host its 2022 annual congress in Krakow (Photo: iccaworld.org)

More collaborative tasks in a world where meta trends emerge

The collaboration supports both association’s goals and strategic plans and will focus on peer to peer learning and developing a global community.

Examples of peer-to-peer programming include collaboration on ASAE’s Global Summit on the State of the Association Community as well as developing one legacy-focused program, to name but a few. In addition to peer-to-peer-programming ICCA and ASAE will look for joint exhibiting opportunities as well as joint statements to support both communities.

“The role of associations is rapidly changing and many of the meta trends influencing ASAE’s strategic direction are shared by our global colleagues,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “This reality necessitates more collaborative thinking and idea-sharing between leaders of organisations worldwide. ASAE’s collaborations with ICCA is an acknowledgment that no one organisation has all the answers. Together, we will work to enhance the collective knowledge of association ecosystem.”

ICCA CEO, Senthil Gopinath commented: “We traditionally always valued our close collaboration with ASAE, however today we are more excited than ever to adapt to the changing environment and embrace this new collaboration which is nurturing partnership, collaboration, and growth of both of our communities. More meaningful and sustainable engagement and above all a mutually beneficial collaboration will advocate for the value of associations to society and their meetings as vehicles to drive change in local communities. I am personally thrilled to work with Michelle and ASAE on transforming meetings globally and foster diversity, inclusion, sustainability, and legacy of meetings and associations globally.”

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