Tourism Australia has relaunched the award-winning Aussie Specialist Program and made it easier for travel sellers around the world to gain the skills they need to better promote and sell Australia.

The Aussie Specialist Program, which is run in conjunction with Australia’s State and Territory Tourism Organisations, has been given a new look and feel in its 32nd year and the new program has greater personalisation, faster qualifying times and shorter more interactive training modules. 

Tourism Australia Managing Director Phillipa Harrison said the investment comes after many frontline travel sellers turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders re-open.

“Australia remains one of the most desirable travel destinations in the world and the Aussie Specialist Program helps to ensure we will be in the best possible position to convert travel demand into bookings as soon as borders re-open,” Ms Harrison said. 

Sydney Harbour, Australia
Sydney Harbour – photo by Jamie Davies / Unsplash

“We now have more than 26,000 qualified Aussie Specialists worldwide and hope the new program will allow more agents to complete their learning so they too can best sell Australian tourism experiences.”

The improvements to the Aussie Specialist Program were made in conjunction with more than 400 stakeholders and 1,000 existing Aussie Specialist agents.

The Aussie Specialist Program is available in nine languages and is jointly promoted by Tourism Australia and all eight State and Territory tourism partners.

About the Aussie Specialist Program: 

The Aussie Specialist Program is Tourism Australia’s global travel agent training program, run in conjunction with Australia’s State and Territory Tourism Organisations (STOs). 

The Aussie Specialist Program is designed to provide international travel sellers with the knowledge and skills to promote and sell Australia as a destination. It offers agents an online platform and training resources to learn about Australia, helping them to promote and sell the destination more effectively.  

Currently there are more than 26,000 qualified Aussie Specialists worldwide. 

Benefits of becoming an Aussie Specialist include access to bespoke training modules and sales resources, industry rates, invitations to attend exclusive events and monthly e-newsletter updates. 

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