The ‘World’s Coolest Winter’ campaign from UAE has a new website for the winter season 2022/2023.

The ‘World’s Coolest Winter’ campaign is now entering its third year of existence. The latest campaign which is developed by UAE‘s Government Media Office in cooperation with the Ministry of Economy as well as culture and tourism bodies in each Emirate, unveiled a new website in early December.

The website offers users an interactive experience as it provides information about the most important tourist attractions in each Emirate in both Arabic and English languages.

(Photo: Screenshot of the UAE new winter campaign website)

The new website ( comes as a part of the efforts to further support domestic tourism and outbound tourism to attract tourists from all over the world to theUAE.

The third edition of the campaign adopts the theme “Our Heritage” in favour of highlighting the rich Emirati values and culture and its distinct features that include hospitality, tolerance and solidarity.

The website lists the most famous attractions including local souks such as the Friday Market and Al Bahar souk in Fujeirah, and the Gold souk. It also offers a section for ‘themed’ tourist activities. For example, the website includes a map of famous cycling paths in the country, as well as a number of UAE islands, which are considered among the most beautiful tourist destinations for visitors and tourists, as well as a guide for places that allow caravan camping and its requirements.

The website also presents a number of locations called the “Hidden Gems of the UAE”, such as the Hatta secret pool that got its name as a result of its location between the high rocky mountains, which can only be reached after walking through the mountains. Visitors can sit near the pools, relax, swim, or enjoy fishing.

The campaign’s website also highlights the most famous hiking paths in the country and a number of places that offer unique and fun activities for children.

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